Taco Bell and Pizza Hut are cheaper than 99% of other places of similar style.
The reason they stay in business is consistency. Every taco you've ever had at Taco Bell tastes nearly identical and there is a reason for that. And, Taco Bell isn't even that bad. They have identical ingredients to most places for their food. A taco is a corn tortilla shell, lettuce, tomato, cheese and meat. Their meat might be the only thing of inferior quality from a real restaurant, yet a taco cost a whole $1. And, then factor in that it is not only fast and cheap, but extremely convenient. I don't even have to get out of my car.
It is the same reason people eat the awful hamburgers from McDonalds.
And, I've come to the conclusion that only the most awful of people don't like Taco Bell. So, you sir, are literally the scum of the Earth.
taco bell has crunchy corn tortillas which are horrible (for tacos). They also have flour tortillas which are bad (for tacos.). (Tacos should be soft corn tortilla, accept no substitutes)
They use some sort of imitation ground beef rather than chunks of steak.
They do not have al pastor tacos.
They do not have lengua tacos.
They do not have cabeza tacos.
They do not have chille releno tacos.
They do not have chorizo tacos.
They do not have Chicharron tacos
They don't have habaneros. Their "fire" sauce is as mild as Tabasco or Sirracha.
I am comparing them directly to dirt cheap hole in the wall taquerias, or cheap discount burrito places like "El Famous Burrito", or "La Bamba."
Give me Al Pastor tacos with some habenaro and I am very very very happy.
I will admit that I do 'like' the "Mexican Pizza". But just about everything else on the menu is drab and flavorless. I agree, it all tastes the same. Thats the problem! They don't season things, and they do not have any real variety in the meats.
I do not see why people would choose to go to taco bell vs any little taco or burrito shop. Maybe in some parts of the country, there really aren't any other options. (Sturgeon Bay, WI for example, where my grandmother lives, does not have a place where you can get a real taco or burrito....)
EDIT: PS, lets discuss this at taco Bell? How about the one over by Milwaukee Rd and Dundee Rd ???? I could go for a Mexican Pizza, haven't had one in forever!
Concession: OK drive through.. yes ... fast ... yes ... convenient ... yes ... none of the little indie taco or burrito places have drive throughs ...