Haha, I agree with you. Craziness.
There are plenty of folks who want to play Star Wars on their shiny new Dell/HP/Acer/whatever and the 7750 just became the defacto card for that application IMHO.
The 7770 will come down, it has to. It's tiny die size and small memory buffer means that when the time is right (ie, nvidia is bringing competition) we'll see these cards at ~$75/~$100 like the current 6750/70.
I am excited about the compute power, as others have mentioned. Two 7770s folding away should do well without crushing your power bill, I am hoping for ~10k+ ppd each for F@H, ~7k ppd for the 7750 which is what the 5770 manages with the new OpenCL WU's. As they optimize work for GCN that can only get better
They do have FP too, even if it is slow it is there.
To be clear - I am not really "excited" by this launch, but glad to see things moving forward.
Also, will we hear complaining about IVB not moving the ball forward in regards to performance? There is a strong chance that IVB will be about perf/watt and not absolute performance and adding some features that are not immediately useful.