Again, read my post from above. Nvidia's cards are reportedly also not HDCP 2.2 compliant as per some users who have already tried it (980). That i read on AVSforum, and well what lack of HDCP 2.2 means is no UHD disc playback. If you're not going to have UHD disc playback, then you may as well work it cheaper with Fury (air), or Fury X and get an adapter whenever available. In either case, with whatever card, you will not have UHD disc playback at its ideal 12-bit etc.
If it is mostly for gaming, and if you have a monitor, then Fury is slightly better as it gets better FPS (well as per AMD and that includes some game"barely/ doesn't"work titles). Me? I think i'll see the prices and try to cut my losses. I think 290/390 if the gap is a bit much to Fury, so as to tide me over and then buy again when properly compliant cards are on offer next year from either of the two.
Again, you are missing the point entirely.
I don't give a shit about watching 4k Blu-ray Discs, a year from now, on any Ati or Nvidia card.
This is about the thousands of us that have 2015 4k televisions that CAN do 4:4:4 @ 60Hz at 4k....via a nice perfect little HDMI 2.0 port, and game at that rez, today.
It has nothing, at all, to do with HDCP 2.2.
The Fury X doesn't support any 4k television currently on the market at a Hz level above 30Hz. And that is a massive massive failure.
Stop justifying, stop rationalizing, stop fanboying. This is a fuck up. Period.
And this is coming from multiple people in this thread who were EXCITED to buy this card, myself included. It's a colossal error, a bitter disappointment, and there is no excuse. I would personally FIRE the group of individuals that made that decision if I were Su.
Pack your desks into a box and get out. Because you're too damn stupid to work here.
That being said, the 980 Ti is a great card that when overclocked delivers all of the performance of the Fury X, if not more. It just blows that the AIO version of the card is $100 higher. Which sucks for us, the consumers.
I feel bad for AMD, for the smart people there that had nothing to do with this mistake. One step forward, two steps back, always.