$276 bucks is high...I think I said that didn't I ? I didn't post that link as if I thought it was a place to order it for $276, but rather as a link to let people know that vendors are getting ready to soon see it on their shelves. The link I gave is to a company(NCIX) which has very good customer service, so if you HAVE TO HAVE IT NOW (which is still only pre-order) they're a decent company. Anyhow I wouldn't buy the first batch of nForce 4 boards, you know there is going to be tweaks done to it over the next 60 days after its release. Buying the cutting edge isn't cheap, my recommendation would be to wait for ATI to release their AMD chipset. You'll probably start seeing ATI/AMD boards early 2005 (if they can get manufactures to give them a shot), by which time the nForce4 boards will be extremely competitve, by waiting this will also give you some real world reviews of the different vendors offerings of the nForce4 boards. You'll be much more the informed consumer at that time and be able to get the best board for your money, you'll also know what psu,mem,video card and cpu, cooling setup performs/works best with this board. All the first look reviews can say what they think the price will be all they want, however it is only an ESTIMATE. I would guesstimate that the Deluxe is going to cost you (next 60 days) $230 USD. Try not to get caught up in all the hype, let the dust settle and buy the board that will make you happy, not disappointed.