Originally posted by: Naustica
First Starbucks is not a fad. Fad doesn't last for decades. Second, you guys have no idea how tough restaurant business is and specifically the coffee shop business. Sure anyone can open a coffee shop but how many are even going to last a year.
Possible play on SBUX is to buy at around $15.50. Stop loss at $15. Sell at $17. 50 cent risk for possible $1.50 reward. But this market is brutal. Nothing I'm trying is currently working or works for long. That's telling me my style of trading doesn't work in this type of market and I need to step back or we're close to a turning point. It's definitely frustrating and one of the toughest market I've traded.
GM got it's head taken off today after a what seemed like a positive reversal yesterday. That's just brutal.
Starbucks is not a fad. But SBUX stock is crap. Stop loss is worthless in this volatile market. It's also worthless if there is a shoe drop. Are you really trying to time SBUX stock from 15 to 17?
Their business is in a decline. Stock prices are based on future GROWTH. Hence, shitty stock.