- Nov 4, 2009
- 8,192
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It just occured to me that Apple and Audi have a lot in common.
1) Both are premium priced in their segment
2) Yet, most of the products they move are pretty damn slow (think puny 2L 4 bangers, and inferior Core i5 and dual Core i7s, even Core 2 Duos)
3) However, they do represent well received design and build quality (Audis for the interior)
4) And both seem to capture people's hearts through their simplistic yet elegant designs, which all end up looking exactafreakingly the same...
5) But, they all look the same
6) AND they both have white glowy representations (white glowing apple, and Audi's fruitilicious glowing mascara DRLs)
I think we have found the secret to their successes, because despite lackluster products, they sell "premiumness" and "sexiness". Thoughts?
1) Both are premium priced in their segment
2) Yet, most of the products they move are pretty damn slow (think puny 2L 4 bangers, and inferior Core i5 and dual Core i7s, even Core 2 Duos)
3) However, they do represent well received design and build quality (Audis for the interior)
4) And both seem to capture people's hearts through their simplistic yet elegant designs, which all end up looking exactafreakingly the same...
5) But, they all look the same
6) AND they both have white glowy representations (white glowing apple, and Audi's fruitilicious glowing mascara DRLs)
I think we have found the secret to their successes, because despite lackluster products, they sell "premiumness" and "sexiness". Thoughts?
