Originally posted by: Gstanfor
Oh, I think you are wrong there BFG10K (was wondering when you were going to crawl out from under your bridge).
People like to be somewhat futureproof and they like new features, even if they don't necessarily use them right away. That's a big part of the reason why "Joe Average" was more likely to pick up a nVidia card than an ATi one during the x8xx era. The same situation is playing out with SLi. people may not necessarily need SLi, but they still purchase the SLi motherboard "just in case", so they can be prepared down the track.
Why wouldn't they purchase "video encoding" "just because"? It's not like they know the difference... well say they do...they still aren't getting it either way because of false claims.
I still can't believe you think the false advertising was fine. Video encoding may be important for some people, just like someday Shader Model 3.0 may be (if either isn't already).