Selling what can be sold is okay, bait and switch is not. Like others have said, GTX570 SE and GTX 565 are all more suitable names.I don't get worked up on the name but more-so the actual costs, feature set and performance to the consumer. I think the GF110 is coming to a close and have 448 core GF110's in inventory, that they can actually sell to the consumer. Why throw them away, when they can bring in revenue for the company and value to the consumer?
I also tend to think they're all based on the Fermi architecture, GF-114 or GF 110 and the major differentiation is the amount of cores. I think the naming of the GTX 560TI + is mainly aimed for it's potential price-point placement more than anything.
It is all about yield, not design. Unless GF110 has 100% yield, selling GF114 recycle bin is all about profit. It is a good decision to sell those, just bad naming. It will be more ethical to simply put GF114 into EOL milk GF110, consumer will understand. If they price it right, they will even gets the :thumbsup:.