Why is this such a bad thing? The people that can afford to front the initial cost of these products get tired of them and want something new. So they sell their GPUs at a significantly lower cost than what they paid for it, and thus someone with less money that couldn't afford these high end luxury products brand new, can now own them and enjoy them as well. It's a win win situation.
A win win until that older card is no longer well supported driver wise. I'd be very wary of a 980ti used, unless at/under $250 at this point.
The way I see it, the main culprit is AMD. NVidia is an exceptionally strong and innovative company. Without equal opposition, they will do whatever they want and command absurd prices for their products because there is a DEMAND for it. 4K and HDR will increase this demand even more in the future, so it ain't going to be going away any time soon.
Just lol. Yes, lets just blame everything on AMD for its idiocies and not greedy companies being greedy companies, more worried about stock market values than long term company health, product quality and customer service. Intel doesn't have to be the arrogant tards they are at times. At least their foray into mobile/tablet chips lowered prices there. And no you can't ignore the customers who seem to be unable to get off the new graphics card carousel every 6 months in the almighty quest to get 5 more fps helping to push up prices.
Most aren't jealous of your Titan XpP, they're boggling at you willing to spend 40%+ more cash for such little gain, on products that depreciate in a matter of months, often involving software that can be buggy for months. Buy what you want ( I certainly waste money on cpus/systems these days), but don't tell me its justified performance/dollar spent.
As for the new name, Nvidia marketing team is really phoning it in these days.