What happened to what the faboys made out to be the fabled beast GK110, shaped like a unicorn and pissing rainbows? You mean to tell me that all Nvidia could produce for Geforce was a "mid range" GK104 that they "decided to name" GTX680 only AFTER "they saw how easily it beat 7970"? Lulz. Sorry for the quotes, its just random lines from Nvidia zealots I've read here.
NV knows we're in a worldwide economic depression/recession, PC demand is weak, consoles are around the corner which may further depress video card demand and current console demand... plus so many games are console ports anyway, and 3D hasn't really taken off yet, nor has triple monitor (unfortunately). So they are relentlessly cost shaving (smaller PCBs, 2GB VRAM instead of 3GB, 256 bit memory bus, pathetic stock heatsinks on the GTX 6xx series, etc.).
They can get away with this because AMD's best Radeon is not decisively faster than the GK104, and by decisively I mean >20% faster. They are using GK104 as a stopgap so they can make decent money off GeForce today. Not tomorrow, today. Meanwhile they are making buckets of money in Quadro/Tesla. NV could have fielded a faster GPU in all likelihood--but at what cost? Apparently too high of a cost. So they probably decided it was better to hold the fort with GK104 and accrue cash to ride out this rough period.
http://vr-zone.com/articles/how-the...-prime-example-of-nvidia-reshaped-/15786.html
http://techreport.com/review/22989/a-brief-look-at-nvidia-gk110-graphics-chip/3
http://vr-zone.com/articles/nvidia-...-k20-2013-geforce-and-quadro-cards/15884.html
Like it or not, PC gamers are the tail, not the dog, thanks to our increasing marginalization and the dominance of console games and console ports that do not require much more GPU horsepower unless you do funky stuff like play 3D/120Hz/multi-monitor or use fancy DoF/Tess/etc. settings.
In other words, PC consumer graphics (and in a way, console GPUs during this lull before the next-gen console storm) are a stagnant market compared to the fast-growing mobile and HPC markets. Pro graphics is also stagnant thanks to longstanding industry ties to NV, so Quadro is also milked like GeForce, but at least they are high margin cards and thus more deserving of getting GK110 first. If NV has any leftover GK110s, they may find themselves in GeForce cards, but don't bank on it (see links above).
Some of you sound like if you were in charge of NV you'd issue GK110 as GeForce for meager profits just to appease the dog's tail, instead of doing enough to get by in GeForce while pursuing far more lucrative markets and selling GK110 for far, far more money as Quadro/Tesla. Sorry but NV is a corporation. Corporations exist to make money. Obviously as a PC gamer I'd love things to be different, but let's face economic reality here.
Edit to add: Okay so now we're hearing a story about cut-down GK110s being sold as GeForces; that is much mroe likely. Tesla/Quadro gets GK110, GeForce gets imperfect GK110s that would otherwise be thrown away. But non-cut down GK110s being sold as GeForce when they could have been sold as Tesla/Quadro? Maybe, but I'm not betting on it.