Originally posted by: akugami
Originally posted by: Keysplayr
...Is this a good business move for NV? I have no idea. It seems rather radical, but who knows what goes on behind the board room doors. I sure don't. Could be a new wave of PhysX titles coming out? I'm not certain. May be designed to entice more people to buy Nvidia if that's the case. And whether it is right or wrong depends on where you are standing. If you're a consumer with an ATI card and want to also run PhysX, not so hot a place to be standing. If you're Nvidia, which is a corporation, and new PhysX titles are on the way, then it might be a good place to be.
From my perspective, bad move. Again, with new tech, you want to increase the chances of it being used by the industry. There is a certain "chicken & egg" mentality that goes with pushing a new tech. Users won't adopt it unless there are games that use PhysX. Developers won't do anything game changing aside from adding a bit of extra fluff unless there is a wide user base. For nVidia to artificially limit the user base seems like a stupid move.
Forget integrated GPU's since they are not the target market for stuff like multi-GPU setups and extra add-on cards. Let's just look at the discrete GPU market. ATI owns 1/3 of the market. If someone came into a board meeting and said,"I got a bright idea. Let's impose limits so that 1/3 of the possible overall market can't use the new products we're pushing." One would imagine he'd get a lot of funny looks.
While one can also take the view that if PhysX hits it big, forcing the market to buy only nVidia cards is going to pay off big time. The problem with that view is PhysX is not yet compelling enough of a feature to shift consumers into buying only nVidia. At least not yet. And it'll have a tougher time with nVidia limiting the potential market.
This is assuming that the market share numbers stay the same. ATI has been competitive lately and at its height, ATI had about 40% of the market. This would make the nVidia only PhysX lock-in look like a boneheaded move by nVidia. While an uphill battle, it's not out of the question for ATI to return to those numbers if they remain competitive. They've built some good will and positive mind share with the 4xx0 series and our wallets hope ATI has a competitive 5xx0 series. It won't happen in just a product cycle but if ATI can get strong products in the 5xx0 series as well as whatever their next new GPU's will be, it's not out of the realm of possibility.
Again, it's an uphill battle but an example of another company once thought to have been finished shows that things can change dramatically. That company is Nintendo, once thought to have been fodder for acquisition by Microsoft or at the least restructure to become a games developer in the vein of Sega.
...It's my annoyance, that over the last year or more, folks have been downplaying, belittling, diminishing the importance of what they would call a checkbox feature. PhysX. A gimmick that is useless. Some of these folks were/are ATI product users. Their cards could not support PhysX, so it was useless to them. Now, all of a sudden, PhysX will be totally unavailable to them, and will no longer have the ability to use a NV GPU as a dedicated PhysX processor.
UPROAR!
Why? When they didn't think PhysX was even worthy to be mentioned prior to this.
Yet I'm seeing that more people than I thought, actually purchased lower end NV cards to run what they couldn't run before. It annoys me, because contrary to what they state in the forums about PhysX, they still acquired NV cards to run PhysX. Apparently, they DID feel they were missing out on something. No matter how small/minor or large a scale PhysX was incorporated into a game, they still wanted it.
I just don't know why they couldn't be a bit more honest in their attitude towards PhysX when all those threads were mainstream.
So, if I appear a bit annoyed, this is why. It's hypocritical to rage about something that is denied them, when they stated they thought it was worthless to them previously.
This isn't a blanket statement guys, so apologies to all those who never took this approach.
With all due respect Keys, your opinion seems to be that PhysX currently offers something compelling. I disagree. All articles so far as well as many videos showing off PhysX hasn't swayed me so far. If anything, these articles just go to show physics acceleration is still in its infancy and that while it is interesting, it is currently not ready to be a main feature. It is very much a checkbox feature.
I believe a lot of people realize that physics acceleration will change in the future. There's almost no question it will be a compelling feature in the future. However, just because a lot of people are excited by the future possibilities of physics acceleration doesn't mean we're currently excited by PhysX in its current state. There is a difference. After all, there's a possibility that Havok or some other form of physics acceleration will dominate.
The problem to a lot of folks who are saying PhysX is not a compelling feature at the moment is that should it become a compelling feature, they don't want to be locked out just because they have an ATI card. For them, the fact that nVidia seems to be covertly but actively locking out use of an ATI card as the primary GPU along with an nVidia card as a PhysX accelerator stinks.
There are a lot of folks with 8800's or 9800's sitting in the closet even though they bought ATI in this round of the GPU upgrades. They're not happy that they're locked out. My brother has 9800 GTX's from an SLI config before he upgraded to a 4870x2. They're sitting in his closet. If PhysX was compelling, and it worked with my 4870, I'd put it in right now. And my previous card was an 8800 GTS before I sold it.