It's James Bond's fault. The character is depicted as a exceptionally refined epicure. It has ruined generations of men. While it may come off as bad ass in the flicks, when YOU do it, you just look like a giant douche nozzle.
When he comments on the precisely correct temperature for sake in you only live twice, I want to drop him on his head. Or rather, whoever wrote that crap. I have not read the books so have no idea if Flemming did it.
Now the internets are polluted with millions of wanna bes that must educate you on why your personal taste makes you a cretin.
Their favorite defense is some variant of "It is not my fault I have both the wealth and refined senses that enable me to enjoy the finer things in life." Usually the same assholes you can fool by putting a good, inexpensive, wine into an expensive bottle. They will practically gush about it. Somehow their refined senses failed to set off alarms about the inferior product. Experiment for yourself, if you know any self proclaimed aficionados. Works with Vodka too IME.
Do not take this as an indictment of all such folk. Since some humans have cultivated what were likely already exceptional senses, for particular things. The vast majority are posers though.
People like what they like. Whatever is "correct' is therefore irrelevant to their enjoyment. But hey, continue on with belittling them for their lack of sophistication, refinement, whatever the fuck it is douche nozzles want to label it as.