Dilbert dude's analysis is that people land on the just the first part, and what sticks in their reptilian brains is solely, unconsciously, Love Trump.
Godwin help me, but Trump is a master propagandist. Find a scapegoat. Offer a simplistic, sound bite solution: It's the Jews, build a camp. It's the Mexicans, build a wall!
Tell the Big Lie. When challenged, tell it again . . . and again. Never back down, never explain, never apologize.
In times of economic distress, appeal to a people's half-hidden ugliness, to their most base of instincts, to the mob mentality. What are those pinhead intellectual scientists doing in that ivory tower castle? It's either Frankenstein or Climate Change warnings!
Quick, pass out the torchlights, peasants, and punch out anyone who protests!
Make Transylvania Great Again!