I simply sent them the ad which showed the SKU matching the product puchased. If you go to their website,
Norcent Model: RW400, you will notice:
SPECIFICATION
Model: RW400
Performance: Data rate/write :maximun 6000KB/SEC(40X)
Data rate/re-write:1800KB/sec(12X)
Data rate/read:maximun 7200KB/sec(48X)
Looks like Norcent is simply a rebadger and the current stock did not meet the specifications of that rebate form. Notice how their are differences in Fry's other Black Friday FAR items as well?
My drive does not look like a Benq. In fact it looks like this
Lite-On at Newegg. In fact, I received that same package consisting of a Nero CD, one-sheet instructions, and a cable. My only complaint is its slow drive opening. Hopefully, this drive will last more than a year.