- Aug 10, 2001
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NEW ORLEANS (Reuters) - The head of Nissan Motor Co., breaking ranks with some of his leading rivals, said Saturday that building fuel-sipping hybrid vehicles makes little sense in today's world because of their high costs.
"They make a nice story, but they're not a good business story yet because the value is lower than their costs," said Nissan Chief Executive Carlos Ghosn.
Nissan will, in fact, start manufacturing a gas-electric hybrid version of its Altima sedan for the U.S. market in 2006.
But Ghosn said the model was only intended to help Japan's second-largest automaker comply with strict fuel economy and emissions standards in states like California, not because he expects it to be a money-maker.
...He also poured cold water on hydrogen fuel cell vehicles, which many automakers see as the industry's next big technological breakthrough.
"The cost to build one fuel cell car is about $800,000. Do the math and you figure out that we will have to reduce the cost of that car by more than 95 percent in order to gain widespread marketplace acceptance," Ghosn said.
http://money.cnn.com/2005/01/3...l/nissan_hybrids.reut/
