Kohl's is below your nice Department stores like Macy's, Marshall Field's, Nordstrom... and above your Target's, Walmarts, etc. So the quality is mid-range. Kohl's has been around a long time and was started by the Kohl family, a la Senator Herb Kohl from Wisconsin (who owns the Milwaukee Bucks NBA team). The Kohl's family sold the department stores some time ago (there are also Kohl's grocery stores, which I believe were also sold some time ago). The company itself is doing very well and is expanding all over the place. Having grown up in Wisconsin, I have seen Kohl's all my life. I was quite shocked to see them in Virginia when I was in school, but they are popping up all over.