- Aug 28, 2001
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It figures this would happen in the year my Caps were going to pick the most exciting player in the last 20 years thru the draft... it just friggin figures...
NHL On Path For Major Collapse
By Thomas Boswell
Thursday, June 3, 2004; Page D01
The NHL is not just in danger of a long labor lockout or a lost
season. Professional hockey, though it seems oblivious to its mortal
risk, may be on the brink of losing its place as a major team sport.
Last week, after a 2 1/2-hour meeting with the head of the NHL Players
Association, Commissioner Gary Bettman was asked if the NHL would open
training camp for next season without a new labor agreement. "We cannot
live under the collective bargaining agreement for any longer than its
term," Bettman said.
That's not an announcement of a lockout by NHL owners for next season.
But it's about as close as you can get.
"While there was candid discussion, it would be misleading to suggest
that there was any progress made or to characterize our discussions as
productive," said Ted Saskin, the union's senior director. No more
talks are scheduled.
At about the same time, washingtonpost.com, the Post's Web site, ran
an online poll asking which teams would be in the Stanley Cup finals.
The largest response -- 42 percent of users -- was: "Didn't realize the
NHL playoffs were going on." The NHL just doesn't get it. Both the
owners and players are living in a parallel universe of complete
delusion. Because they love hockey, they think everybody cares about
it. Because they can't imagine a world without the NHL, they don't
realize the majority of sports fans care little whether the NHL even
exists.
If you doubt it, check the TV ratings for the Finals From Nielsen Hell
between the Calgary Flames and Tampa Bay Lightning. If the Weather
Channel had a power outage, its ratings would still crush the NHL's
numbers.
In almost every respect, the fight between the NHL's owners and
players mirrors the battle in baseball that led to the strike of 1994
and the cancellation of the World Series. The financial issues,
long-standing personal animosity and hard-line rhetoric could hardly be
more similar.
However, there is one huge difference.
Baseball is America's national pastime. Hockey is Canada's national
pastime. Yet the NHL is counting on American fans and American dollars
to come back to the NHL the way they came back to baseball. What
business would take such a bet-the-industry risk? What union would
tempt such career suicide for its members?
No one should doubt the seriousness of both sides, certainly not the
owners who are already firing team employees or not replacing those who
quit. Teams including Washington, Carolina, Dallas, Florida, Edmonton,
St. Louis, Anaheim and Phoenix have laid off or plan to lay off a
substantial number of employees. At last count, the Caps had fired four
people in hockey operations, while seven people in other departments
had quit.
After a lockout and a lost season, which is currently considered the
highest probability outcome, there would certainly still be an NHL in
some form. But what form would that be? How many teams would it
contain? What would its attendance be? Just because baseball is in
excellent health after a fundamental breach of trust with its
customers, that should not serve as some sort of subliminal message to
hockey's owners and players.
Here's the kicker, the wild card, the enormous factor the NHL seems
not to have considered. The imminent danger for hockey is that if it
does anything as destructive as baseball did in '94-'95, the NHL may
lose its status alongside the NFL, MLB and NBA as a major professional
team sport.
"Major" is a vague but invaluable distinction conferred in the public
mind. Some sports, some events, are major. Some aren't. There's no
election, no referendum. Nobody calls to tell you on the day you move
from one category to the other. But, over time, it happens. And for
years hockey has been slipping back toward "minor." In its most recent
TV contract, the NHL accepted terms that were comparable to the Arena
Football League.
Once a major sport falls back into the pack of wannabes, it never
recovers. Once, prize fighting and horse racing were huge national
sports, far bigger than hockey has ever dreamed of being. Does hockey
understand that if it shrinks in popularity as much as boxing and horse
racing that it will not just be small, it will almost be invisible? Can
you say, bowling? Actually, that would be an insult to bowling with its
large participant base.
Hockey's owners think they can freeze the sport for a year to save
money, then thaw it out in a wonderful new world with a hard salary
cap, a docile union and a fan base that will gradually forgive
everybody. Hockey players apparently think it's smart to call this
bluff. Perhaps only those in an insular culture like hockey could
believe this.
The awful TV ratings for the Stanley Cup may, in a bizarre way, serve
as a wake-up call. Before the finals, the NHL's ratings were one-fourth
that of the NBA. Now, the Lightning and Flames, two small-market teams,
are further shrinking those figures. Games 1 and 2 tied for the lowest
Cup ratings on cable since 1990. Games 3 and 4 were two of the lowest
for hockey since broadcast network numbers began.
Aside from dedicated hockey fans, how many know the Flames' best
player, and perhaps the best player in the whole sport, is Jarome
Iginla?
And how many realize he's the first black captain of an NHL club? The
NHL has many nice stories like this that are worth sharing with a wider
world.
But, after a lockout, how many will still care?
Pro hockey better realize what many of us understand intuitively.
Most people can do without the NHL. The sport survives off the
adoration of a relatively small hard core. After a lost season, plenty
of fans might express a preference for a less cluttered sports scene in
which the NHL came back as a much less visible game.
Sometimes a slap in the face is useful. The NHL needs to understand
that, if it goes away for a year, the sports public -- which has so
many games, seasons and athletes -- may discover it prefers a world
with far fewer pro hockey highlights on TV or NHL stories in newspapers
and magazines.
With a year to think about it, we might ask whether we really needed
to know so much more about the NHL than we do about women's golf or
college lacrosse or pro soccer or NASCAR or who knows what?
Why, we might ask, is the NHL covered like a major sport? What's so
important about it? If few missed it when it was gone, why treat it as
a major sport when it comes back?
So, NHL, do you feel lucky? Go on, take a season off.
Make our day.