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Newegg starting to advertise on billboards?

N

neonerd

Diamond Member
A friend of mine said he saw a Newegg billboard on the side of the rode, on his way home...they're really pumping ads lately
 
A second print ad depicts the busy parking lot of a large computer store, its name blurred next to the headline, "Visit any of our 70,000 Newegg.com showrooms worldwide." Additional copy instructs readers to try out products at local chains, then order them from Newegg.com. A "Shop there. Buy here" billboard will be posted next to electronics chain stores.

The campaign also includes cable TV, radio and online promotions, said Stuart Wallock, Newegg's director of marketing.

Newegg spent $3.4 million on product- and price-oriented ads last year and $3.1 million in the first half of 2004, according to Nielsen Monitor-Plus. By year's end, spending will surpass $10 million, Wallock said.

Press Release
 
so, as computer enthusiasts who enjoy low prices, great service, and fast shipping....will this be good or bad for all of us?
 
Originally posted by: kyparrish
so, as computer enthusiasts who enjoy low prices, great service, and fast shipping....will this be good or bad for all of us?
Click to expand...

looks like it 🙁

the quality in their service has already gone down noticably...no more advanced RMA's, and customer support is not nice anymore
 
They are the world's largest online computer parts retailer now. Bringing it to B&M is naturally the next step.
Newegg.com.cn or the newegg in China carries a wider variety of products than in US 🙁
Well for headphones at least, I see AKG and beyerdynamic headphones there, while US only has sennheiser 🙁
 
Originally posted by: Yzzim
A second print ad depicts the busy parking lot of a large computer store, its name blurred next to the headline, "Visit any of our 70,000 Newegg.com showrooms worldwide." Additional copy instructs readers to try out products at local chains, then order them from Newegg.com. A "Shop there. Buy here" billboard will be posted next to electronics chain stores.

The campaign also includes cable TV, radio and online promotions, said Stuart Wallock, Newegg's director of marketing.

Newegg spent $3.4 million on product- and price-oriented ads last year and $3.1 million in the first half of 2004, according to Nielsen Monitor-Plus. By year's end, spending will surpass $10 million, Wallock said.

Press Release
Click to expand...

WOW!! Is that real? HAHAHA!
 
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