Newegg starting to advertise on billboards?

[neonerd]

A friend of mine said he saw a Newegg billboard on the side of the rode, on his way home...they're really pumping ads lately

 

[Yzzim]

A second print ad depicts the busy parking lot of a large computer store, its name blurred next to the headline, "Visit any of our 70,000 Newegg.com showrooms worldwide." Additional copy instructs readers to try out products at local chains, then order them from Newegg.com. A "Shop there. Buy here" billboard will be posted next to electronics chain stores.

The campaign also includes cable TV, radio and online promotions, said Stuart Wallock, Newegg's director of marketing.

Newegg spent $3.4 million on product- and price-oriented ads last year and $3.1 million in the first half of 2004, according to Nielsen Monitor-Plus. By year's end, spending will surpass $10 million, Wallock said.

Press Release

 

[kyparrish]

so, as computer enthusiasts who enjoy low prices, great service, and fast shipping....will this be good or bad for all of us?

 

[neonerd]

Originally posted by: kyparrish
so, as computer enthusiasts who enjoy low prices, great service, and fast shipping....will this be good or bad for all of us?

looks like it

the quality in their service has already gone down noticably...no more advanced RMA's, and customer support is not nice anymore

 

[Vegito]

Newegg.com was on NY 92.3 radio this morning..

 

[Tylanner]

Its gonna be the next CDW

 

[UNCjigga]

Originally posted by: Tylanner
Its gonna be the next CDW

It already is...CDW caters almost exclusively to businesses--NewEgg is geared more towards consumers.

 

[yhelothar]

They are the world's largest online computer parts retailer now. Bringing it to B&M is naturally the next step.
Newegg.com.cn or the newegg in China carries a wider variety of products than in US
Well for headphones at least, I see AKG and beyerdynamic headphones there, while US only has sennheiser

 

[marleymarl]

yah....They are doing Howard Stern ads now...he's reading them himself....

 

[Shawn]

 

[newbies]

Originally posted by: marleymarl
yah....They are doing Howard Stern ads now...he's reading them himself....

A lady with sexy voice about Newegg.com, pretty cool

 

[Goosemaster]

Originally posted by: newbies

Originally posted by: marleymarl
yah....They are doing Howard Stern ads now...he's reading them himself....

A lady with sexy voice about Newegg.com, pretty cool

Kind of sad that that is the most action most of you are going to get

 

[newbies]

Originally posted by: Yzzim
A second print ad depicts the busy parking lot of a large computer store, its name blurred next to the headline, "Visit any of our 70,000 Newegg.com showrooms worldwide." Additional copy instructs readers to try out products at local chains, then order them from Newegg.com. A "Shop there. Buy here" billboard will be posted next to electronics chain stores.

The campaign also includes cable TV, radio and online promotions, said Stuart Wallock, Newegg's director of marketing.

Newegg spent $3.4 million on product- and price-oriented ads last year and $3.1 million in the first half of 2004, according to Nielsen Monitor-Plus. By year's end, spending will surpass $10 million, Wallock said.

Press Release

WOW!! Is that real? HAHAHA!

 

[JBT]

Originally posted by: kyparrish
so, as computer enthusiasts who enjoy low prices, great service, and fast shipping....will this be good or bad for all of us?

bad

 

[FearoftheNight]

so who's the replacement for newegg?