Question Newegg now selling 12th gen CPUs and motherboards.

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Furious_Styles

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Jan 17, 2019
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Because you do not understand the basic manufacturing business model. New technology and products require R&D; which is a lot of times off-set by higher cost of goods at the beginning of a run. Plus, because it is not in high demand, yet, means they are manufacturing fewer products to start with. Fewer runs means the products generally cost more to produce because they are not buying components at the same level as they would for something that is mass produced in large volume to meet consumer demand. That, along with the constraint on supply chain and certain parts that may be used on motherboards (I know for fact capacitors are having supply issues, I see this a lot in the HT market right now and since last year) adds up. The inability to source supplies and parts because manufactures are having issues with raw materials and even getting the items into ports and such, causes an increase on overall cost of goods. Therefore, all of that cost is added in to the cost of the consumer product.

That's not even getting in to the lack of overall parts from last year and the skyrocketing sales on PC and Laptops due to WFH and students being at home. This would be why you saw CPUs selling out and above MSRP as well. Low quantities and high demand.

How hard is that to understand?

I can see you're angry. But did we expect 20% mark ups because rocket lake gave us PCI-e 4.0 and perhaps a higher speed LAN port?

Anyways lets just call it here and agree to disagree.
 

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Lifer
Jul 25, 2001
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I can see you're angry. But did we expect 20% mark ups because rocket lake gave us PCI-e 4.0 and perhaps a higher speed LAN port?

Anyways lets just call it here and agree to disagree.
Angry? LOL, no, this is a forum. You're not getting rehashed PCIe 4, you are getting PCIe 5.0, new chipset, DDR5, (4) M.2 slots and Thunderbolt 4. I just can't fathom how you don't understand the R&D (cost and time) behind a product with new technology and the current status of the industry. <shrug>
 

tamz_msc

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Jan 5, 2017
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So DDR5, PCI-E 5, and other newer tech should be considered equal to older tech in this current tech climate with its many bottlenecks leading to increased demand and under-supply at the same time? Looking at how other tech are selling way above msrp, we should be glad we're only seeing a 20% price increase in this range of motherboards. The tech marketplace is in flux right now for all the reasons I mentioned above and more. Prices are definitely going to be affected. Anybody who thought motherboard prices with all these new technologies alone, never mind other adverse factors, were going to remain the same was not thinking realistically.
All I'm saying is that the ASUS board is definitely not worth the asking price over the Gigabyte board, unless Thunderbolt 4 is essential. Also, the price markup relative to the Gigabyte board is kinda ridiculous, considering every other feature on the Gigabyte board is superior, except for the inclusion of Thunderbolt 4.

Then if we consider the Strix boards none but one of them support air coolers. What is ASUS thinking?
 
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tamz_msc

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Wasn't the Asus Dark Hero over $500 and probably still is? Not sure we're comparing apples to apples. It's a bit like cars, some manufactures have high end products that may cost more, but people are willing to pay for the top of the line. I don't know enough about the Intel versions of their boards to know what was equal to it in the past year. There are other contributing facts though to just putting a price tag on something.
The Hero (not Dark Hero, that's an AMD board) and the Aorus Master were priced similarly for past iterations. Not exactly sure why ASUS seems to think it can charge much more with this generation.
 

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Lifer
Jul 25, 2001
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Then if we consider the Strix boards none but one of them support air coolers. What is ASUS thinking?

That's not true. It's limited for the huge DH-15 to one of the Strix

ROG Strix Z690-G Gaming WiFi

Look at:

Full list of Asus Z690. Each Strix does support at least several of the Noctua coolers. Also, they may have coolers coming out that will support them. This was just a chart I saw on Noctua.
 

tamz_msc

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That's not true. It's limited for the huge DH-15 to one of the Strix

ROG Strix Z690-G Gaming WiFi

Look at:

Full list of Asus Z690. Each Strix does support at least several of the Noctua coolers. Also, they may have coolers coming out that will support them. This was just a chart I saw on Noctua.
No, there are more coolers other than the D15 which do not support Strix Z690 boards (except the Z690-G). Here's the U12S - their standard 120mm cooler.


1635871123845.png
 

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Lifer
Jul 25, 2001
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You are cherry picking data and not using the actual list from the motherboard.

Click a Strix motherboard from THIS list:


THEN it will show you all Noctua air coolers that will fit the motherboard. You are selecting 1 cooler instead of looking at all the coolers that are supported for a certain motherboard.

The comment "Strix boards none but one of them support air coolers" is flat out false.
 
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tamz_msc

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You are cherry picking data and not using the actual list from the motherboard.

Click a Strix motherboard from THIS IS:


THEN it will show you all Noctua air coolers that will fit the motherboard. You are selecting 1 cooler instead of looking at all the coolers that are supported for a certain motherboard.
I'm not cherrypicking. Look at all their other tower coolers - U12S redux, D15, D15S, U12A, U14S.


1635871821723.png

Only the U9S is compatible.

1635872061696.png
 
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LikeLinus

Lifer
Jul 25, 2001
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"

Once again:
The comment "Strix boards none but one of them support air coolers" is flat out false.I will leave it at that. You can twist what you are saying now, but this is the whole reason why I asked the other person for links and they wouldn't provide it. Things can be said, but you are not able to back it up with proof. It is completely untrue that Strix boards do not support air coolers, as you suggested. Also, this motherboard isn't out yet. There are most likely coolers coming to market.

If you are willing to use an NH-U12 varients instead of a U12S

One Example: ASUS ROG STRIX Z690-I GAMING WIFI
Screen Shot 2021-11-02 at 11.56.52 AM.png


Right here is one of those above coolers on sale at Amazon. NH-U12DX
 

tamz_msc

Diamond Member
Jan 5, 2017
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If you are willing to use an NH-U12 varients instead of a U12S
Those are discontinued products, only comes into consideration if you already own one of them.
The comment "Strix boards none but one of them support air coolers" is flat out false.I will leave it at that.
What chance do other tower coolers from different manufacturers have if Noctua can't ensure support?
 

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Lifer
Jul 25, 2001
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Those are discontinued products, only comes into consideration if you already own one of them.

What chance do other tower coolers from different manufacturers have if Noctua can't ensure support?
I posted an approved U12 variant on sale, new from Amazon. Discontinued or not, it's still an option and available for sale. You want to limit it to huge tower coolers anyways. Can't say "Wait, no fair!". There is a give and take. As I pointed out, there are other options and Strix does support air coolers, just not how we'd like.

Not sure. But we all know Noctua had to come out with a different D15 because of RAM height. I'm not saying it doesn't suck that something doesn't fit or is hard to get, but give it time and they will probably release something in the near future. :beermug: