New Macrovision to block 97% of DVD copying.

[Chadder007]

The "protection" companies are just racking in the money while the poor suckers at the head of the media companies fall for it over and over and over and over again.

 

[Linux23]

why do these guys even bother with copy protection that will be broken in a matter of days.

 

[vi edit]

Originally posted by: Linux23
why do these guys even bother with copy protection that will be broken in a matter of days.

*Conspiracy theory*

Maybe the piracy prevention companies are owned by some movie industry insiders and it's a good way to hedge money from their use and licensing.

 

[randomlinh]

Originally posted by: Linux23
why do these guys even bother with copy protection that will be broken in a matter of days.

because people are idiots

 

[rgwalt]

The only real way to stop people from copying DVDs is to make it more expensive to do the copying than to buy the original. If they raise blank disc prices to $20 per disc, or they cut movie prices to $1 per movies, then I wouldn't bother copying anything.

R

 

[imported_BadKarma]

Originally posted by: yllus
*shakes head*

Software can and always will be bypassed. The only chance they've got is in hardware-based copy protection a la console gaming systems. And as we all know, even those aren't immune...

Microsoft DRM

 

[GagHalfrunt]

Originally posted by: rgwalt
The only real way to stop people from copying DVDs is to make it more expensive to do the copying than to buy the original. If they raise blank disc prices to $20 per disc, or they cut movie prices to $1 per movies, then I wouldn't bother copying anything.

R

Hey, what a great and sensible idea. And if they devalued money so that it worthless and gave away crack for free nobody would rob banks anymore.

 

[Pepsi90919]

Originally posted by: MustISO
I don't see how they can implement this. By changing the security on a DVD you're no longer compliant with the standards of a DVD. They won't even be able to call it or label it a DVD. The same thing happened when they tried to protect CD's, it changed the format so it was no longer a true CD. In the end it was never used.

Either way, I would guess more money is spent trying to protect the content than is lost. A billion dollars is probably a billion dollars over estimated.

um, what? it's called "Copy Control" and is used on every "not-CD" EMI puts out in Canada.

 

[Xionide]

HAHA pre-pwned

 

[Colt45]

It will be cracked a few weeks before it hits the streets. Seems like they'd save more money not invested in copy protection

 

[myusername]

Originally posted by: FrustratedUser
I have a strange feeling that switching to Linux to rip them will bypass this stuff. Don't ask why, just a feeling I have.

Does linux have a 3% footprint in the PC market?

 

[EyeMWing]

Originally posted by: yllus
*shakes head*

Software can and always will be bypassed. The only chance they've got is in hardware-based copy protection a la console gaming systems. And as we all know, even those aren't immune...

The only reason we can't pirate xBox (easily) is because the DAMNED DISKS SPIN BACKWARDS. Awhile back someone figured out what model IDE PC drives matched the xbox innards, and during the infancy of xbox (before the whole rip-locally-and-stash-on-hard-drive craze) all the piracy was done with PCs with permanently modded and otherwise unusable DVDROMs.

 

[Platypus]

1 week after release until this is broken, tops.

 

[Bootprint]

Originally posted by: Pepsi90919

Originally posted by: MustISO
I don't see how they can implement this. By changing the security on a DVD you're no longer compliant with the standards of a DVD. They won't even be able to call it or label it a DVD. The same thing happened when they tried to protect CD's, it changed the format so it was no longer a true CD. In the end it was never used.

Either way, I would guess more money is spent trying to protect the content than is lost. A billion dollars is probably a billion dollars over estimated.

um, what? it's called "Copy Control" and is used on every "not-CD" EMI puts out in Canada.

I'm still trying to figure out why they bother with "copy control", every EMI disc I've purchased I've be able to rip.

 

[frodrick]

Originally posted by: supafly
Shift key?

way to violate the dmca.

 

[kmac1914]

Originally posted by: tangent1138

Originally posted by: MrBond

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

This is retarded - how do they lose money because of these people? Because they weren't going to buy the DVD in the first place? They should go after Blockbuster and Netflix and shut them down then, because they've got to be losing tens of billions of dollars to people who rent movies rather then buy them just so they can watch them once.

Blockbuster should love the "rip and returners" - they allow them to have more of a movie in stock because rather than someone renting it for a week then taking it back, they're only out that copy for a night.

if they weren't going to buy it in the first place, why do they want a copy?

Because a lot of movie consumers, much like people who buy cds, may have an interest in how a movie was, but not enough to spend $20 to buy it outright. That was (and still is) the problem with the music industry--they release cds with 1 or 2 good songs, and they expected you to pay upwards of $18 for it. Just cuz i rent/rip or download a movie doesnt mean i would have bought it if that were my only option. I simply wouldn't have bothered if i didn't feel it was a good movie, and the studios STILL wouldn't have that money from me.

 

[DrPizza]

Originally posted by: Chadder007
The "protection" companies are just racking in the money while the poor suckers at the head of the media companies fall for it over and over and over and over again.

lmao... how do we even know that the people ultimately responsible for cracking these encryption schemes aren't the protection companies themselves?

"Hey guys.. it'll take them about 2 months to crack this one"
"Don't release it... release the one that'll take them about a week. "
"Great idea... then my cousin can make a buncha money selling the cracking software."

 

[Pr0d1gy]

Originally posted by: jagec

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

It seems to me that they make a lot more money on THOSE people than people who just download it from the 'net without ever renting anything.

How could it be lost if nobody was ever going to spend it? I mean seriously, who would really buy something crappy after renting it anyways?

 

[daniel1113]

Until now, I didn't realize what a great company Macrovision was (profit-wise). All they have to do is "invent" a new copy protection scheme every year or so to sell to various media vendors for a nice profit, all the while knowing damn well that it will be cracked within a week, thus guaranteeing more business. Hell, they are even able to market copy protection schemes for dying technologies. Why didn't I think of this?

 

[intogamer]

macrovision and ms can't protect anything.

 

[yukichigai]

Originally posted by: jagec

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

It seems to me that they make a lot more money on THOSE people than people who just download it from the 'net without ever renting anything.

No kidding. Half the time when I want to rent a movie on the weekend it's not available. Renting it earlier in the week, copying it and then returning it lets me watch it when I f%$#ing have time, and gives someone else the chance to watch it at the same time. Hell, the rental companies would make more money in that case.

This is, of course, all hypothetical. ^_^

The way they've phrased the press release makes me think it's some kind of self-installing program that circumvents the "disable autoplay"/"hold down the f%$#ing shift key" setting in Windows. (Could even be with MS's support; they did introduce that truly lame protection scheme that prevents people with MCE cards from recording most anything on HBO, Showtime, etc.) If such is the case it's the most retarded scheme yet; anybody running *nix will have no problem at all bypassing this, and something that circumvents no-autoplay settings will likely be addressed separately due to security concerns, much less fair use. Or I could be completely wrong about all of this. Who knows. The bottom line is that I highly doubt this'll stand up for very long.


On a vaguely related topic, here's something I'd like to see rental places adopt: "self-destructing" writable DVD media. Think about it: instead of having to purchase X copies of a movie, they purchase one master copy and some kind of "rental distribution license" from the MPAA. (Which would probably be astronomically expensive and kill my idea, but hear me out) The store carries a stock of this "self-destructing" media; whenever someone wants a movie, the store burns them a copy. (Or pre-burns a number of copies of the hotter titles and stores them in a manner that prevents them from decaying)

There's a lot of advantages to this, if stores did it. For the consumer, there's no late fees. Stores might not like this, but assuming Blockbuster's new business plan works they'll all have to follow suit eventually. On top of that, you're guaranteed the film you want to see, barring some kind of machine failure. Sure, you have to wait a bit if it's not something they keep pre-burned, but frankly I think the tradeoff -- guaranteed availability of any new release -- would be worth it.

I'm sure there's huge holes in this, but meh, it's a neat idea on paper.

/end thread hijack

 

[Mookow]

Who the hell do they think they're kidding?

The studio execs that will line up to purchase this. That is who.

 

[seanws]

Originally posted by: Phokus

Originally posted by: Fausto
Who the hell do they think they're kidding?

Content protection company Macrovision Corp. plans to announce on Tuesday that it has developed a way to eliminate the vast majority of DVD copying.

The technology, called "RipGuard DVD," will be licensed to the company's partners?studios who are part of the Motion Picture Association of America, executives told ExtremeTech. RipGuard isn't foolproof, but the hope is that it will cut down on mainstream ripping, they said. The software will simply block rippers from working.

I give this 2 days before a workaround becomes available.

ill go with 8 hours. dvddecrypter rips everything under the sun, they'll find a way around this

 

[Howard]

02/15/2005 02:17 PM

Originally posted by: glugglug
If it can be viewed, it can be ripped.

02/15/2005 02:48 PM

Originally posted by: MercenaryForHire
If it can be played, it can be cracked.

- M4H

 

[FrustratedUser]

Originally posted by: myusername

Originally posted by: FrustratedUser
I have a strange feeling that switching to Linux to rip them will bypass this stuff. Don't ask why, just a feeling I have.

Does linux have a 3% footprint in the PC market?

I just guess people who really want to do this will switch if they have to. I'm talking about bootleggers who distribute rips to P2P networks.

On the other hand I have no clue if Linux is better so nevermind.