New Macrovision to block 97% of DVD copying.

[Fausto]

Who the hell do they think they're kidding?

Content protection company Macrovision Corp. plans to announce on Tuesday that it has developed a way to eliminate the vast majority of DVD copying.

The technology, called "RipGuard DVD," will be licensed to the company's partners?studios who are part of the Motion Picture Association of America, executives told ExtremeTech. RipGuard isn't foolproof, but the hope is that it will cut down on mainstream ripping, they said. The software will simply block rippers from working.

 

[Phokus]

Originally posted by: Fausto
Who the hell do they think they're kidding?

Content protection company Macrovision Corp. plans to announce on Tuesday that it has developed a way to eliminate the vast majority of DVD copying.

The technology, called "RipGuard DVD," will be licensed to the company's partners?studios who are part of the Motion Picture Association of America, executives told ExtremeTech. RipGuard isn't foolproof, but the hope is that it will cut down on mainstream ripping, they said. The software will simply block rippers from working.

I give this 2 days before a workaround becomes available.

 

[m2kewl]

i got my sharpie marker ready!

oh wait...

 

[GagHalfrunt]

Originally posted by: Fausto
...The software will simply block rippers from working.

[/quote]

Amend that to read block existing rippers from working and it'll be accurate. It'll be cracked inside 24 hours of hitting the streets and a new generation of ripping software will follow.

 

[jagec]

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

It seems to me that they make a lot more money on THOSE people than people who just download it from the 'net without ever renting anything.

 

[rh71]

why do they bother making these announcements ? It just gives people more drive and preparedness to go after it. They should just release it with no details.

 

[Excelsior]

No matter how hard they try, someone, somewhere, will always figure how to get get around "it".

 

[anxi80]

with pre-releases and review dvd's sent out weeks, sometimes months before a retail release date... i easily expect this to be cracked well before the new macrovision technology dvd hits shelves.

 

[91TTZ]

The good news is that this stops 97% of all software rippers on the market today from working. The bad news is that that it will become 100% ineffective within 2 weeks.

lol

 

[yllus]

*shakes head*

Software can and always will be bypassed. The only chance they've got is in hardware-based copy protection a la console gaming systems. And as we all know, even those aren't immune...

 

[jjones]

Those Luddites sure are a fiesty bunch when you get them riled up.

 

[glugglug]

If it can be viewed, it can be ripped.

 

[kermalou]

laughing my ass off, nothing will ever work, resistance is futile

 

[NikPreviousAcct]

Great, how the hell am I supposed to make the single backup copy that I'm legally allowed to make? :|

 

[MustISO]

I don't see how they can implement this. By changing the security on a DVD you're no longer compliant with the standards of a DVD. They won't even be able to call it or label it a DVD. The same thing happened when they tried to protect CD's, it changed the format so it was no longer a true CD. In the end it was never used.

Either way, I would guess more money is spent trying to protect the content than is lost. A billion dollars is probably a billion dollars over estimated.

 

[Bootprint]

They better hope it doesn't cause one problem with regular viewing or it'll be time to break the DVD and start stabbing people with it when I try and return my purchase.

 

[pulse8]

Originally posted by: jagec

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

It seems to me that they make a lot more money on THOSE people than people who just download it from the 'net without ever renting anything.

I was thinking the same thing.

How are they losing any money at all? Is it because people are doing that instead of buying it?

How do they come up with these numbers? How do they know who would've bought the DVD and who wouldn't. How do they even know how many are renting, ripping and returning?

 

[nitsuj3580]

Originally posted by: yllus
*shakes head*

Software can and always will be bypassed. The only chance they've got is in hardware-based copy protection a la console gaming systems. And as we all know, even those aren't immune...

lol...the thought of having to mod my dvd player made me laugh.

 

[MrBond]

According to Gervin, just over a billion dollars has been lost by people who "rip and return"?consumers who rent a movie, copy it to their own digital library, and return the movie the next day.

This is retarded - how do they lose money because of these people? Because they weren't going to buy the DVD in the first place? They should go after Blockbuster and Netflix and shut them down then, because they've got to be losing tens of billions of dollars to people who rent movies rather then buy them just so they can watch them once.

Blockbuster should love the "rip and returners" - they allow them to have more of a movie in stock because rather than someone renting it for a week then taking it back, they're only out that copy for a night.

 

[91TTZ]

Originally posted by: MustISO
I don't see how they can implement this. By changing the security on a DVD you're no longer compliant with the standards of a DVD. They won't even be able to call it or label it a DVD. The same thing happened when they tried to protect CD's, it changed the format so it was no longer a true CD. In the end it was never used.

Macrovision is a media protection company. That's how they make money. Just because they have a really stupid idea doesn't mean that they won't try to sell it. Of course it's not going to work.

 

[Spencer278]

Originally posted by: Nik
Great, how the hell am I supposed to make the single backup copy that I'm legally allowed to make? :|

Use the other 3% of DVD ripping tools.

 

[Mr.IncrediblyBored]

We'll see how well next generation schemes work, like AACS on Blu-ray and HD DVD.

 

[AyashiKaibutsu]

They'll stop 97% of copying... that just means the 3% will become 100%... besides the methods they implement only being effective working for a few days afterwhich workarounds will ruin it.

 

[Kenazo]

How would this stop someone from just using a video capture card and plugging their set-top box into their computer?

 

[imported_Reck]

Except the huge problem with that is it's a flagrant violation of consumer rights. By law you are entitled to backup your software.:disgust: