tg2708, well I'm favoring AMD at almost every price segment at the moment. NVIDIA just seems to tax you for a premium price tag for no apparent reason.
When there's 7950 available for $200-210 AR it's very hard to recommend the slightly more expensive and slightly slower GTX 660 Ti, or the even more expensive and similar speed GTX 760. At the next tier, the 7970 for $300 AR is by far a better deal than a GTX 770 for $400. I would not want to pay 33% more for similar performance in most games, and 10-15% better in NVIDIA biased games. So if NVIDIA can get its pricing competitive (or if AMD raises its prices) for those mid-upper range cards, then I'm willing to recommend them.
In the high end, NVIDIA has the lead since AMD's new cards aren't out yet, so for those who want a single high end card now, a GTX 780 is the only realistic option. But it's awful bang for buck, I'd almost recommend getting a half price 7970 instead with an upgrade set for 6-12 months forward.
As for dual GPU solutions, AMD is the better bang for buck (dual 7950's for $400-450 AR, dual 7970's for $600 AR) and the default 3GB VRAM is really nice for 1440p and multimonitor gaming. But despite AMD's recent driver patch, NVIDIA is still the leader in frametimes and playability, so I can understand if enthusiast gamers want dual 2GB 660ti/760 cards for 1080p@120hz or dual 4GB 770's for 1440p@60hz.
In addition to all this, AMD has better game bundle deals, making their cards even better value.