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Netflix kills Quikster- thank god

Bitek

Bitek

Lifer
Reed Hastings bails on one of the dumbest decisions ever made.


Oct. 10 (Bloomberg) -- Netflix Inc., reacting to customer anger, retreated from a decision to split its mail-order DVD service from its Internet streaming and will continue to run both from a single website. The shares climbed in early trading.

“Consumers value the simplicity Netflix has always offered and we respect that,” co-founder and Chief Executive Officer Reed Hastings said today in an e-mailed statement. “There is a difference between moving quickly -- which Netflix has done very well for years -- and moving too fast, which is what we did in this case.”

Customers will be able to access the streaming and mail- order services from Netflix.com, with one account and password, the Los Gatos California-based company said in the statement. Netflix on Sept. 18 said people who wanted DVDs would have to sign up for a new service called Qwikster, requiring a separate account and billing.

The change is an acknowledgement of the anger Los Gatos, California-based Netflix triggered in subscribers, first with a plan to raise prices and the subsequent Sept. 18 announcement detailing the separation of the services.

Netflix shares rose as much as 10 percent in early trading, after falling 4.9 percent to $117.21 on Oct. 7 in New York trading. The stock had tumbled 62 percent from its high in July before today.
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Smart move.

Logically it makes sense to separate them - DVDs are going the way of the dodo; the future is going to be all about streaming. But for the millions of consumers without a Netflix-capable set-top box, and for the millions who understand "insert disc into player to watch movie" instead of "press button to magically streaming invisible movie over the Internet", it's a very, very bad decision. Changed the brand, changed the system. It's like when BK did the No Whopper Freakout experiment - don't mess with people's convenience systems 😉

It must have been very difficult to make the decision to go back, but I applaud Netflix for doing it.
 
Kaido said:
Logically it makes sense to separate them - DVDs are going the way of the dodo; the future is going to be all about streaming.
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No it doesn't, just because this was the case with audio doesn't make it so with video. With audio you were extremely hard pressed to tell the difference between a properly encoded MP3 and the source media, this is not the case with video. Netflix streaming looks like crap compared to blu-ray, so until an amazing compression algorithm comes along and/or massive bandwidth increases along with the removal of data caps much of the public has comes along physical video media will remain firmly entrenched. I only use the crappy quality, limited selection streaming service for children's programming and for times when I'm without a physical disc.

Sent from my DROID BIONIC using Tapatalk
 
I would be wary of being a stockholder in this company. From the outside it doesn't really appear they have a handle on things or know whats going on. With steep rising contract prices they seem to be a deer in the headlights, unable to decide the right way to go.
 
This is good for me. I very much like the integration between DVD rentals and streaming use. I was afraid that with the split I'd be losing the ability to see when movies on my DVD queue became available for streaming and perhaps lose the ability to get streaming recommendations based on movies that I had gotten on DVD. That may not have ever been the case, but I like them all on one page as well.
 
There is an evil genius to all this... make everyone obsess over that stupid name change, and then forget that they raised our rates by 60%.
 
Better than a company that shoves dumb shit down it's customers throats then fires the CEO and lets him/her leave with a $50 million severance package.
 
Krazy4Real said:
LOL! Not surprised at all. It was a horrible idea.
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Even if the idea itself was great, the name they picked for the service doomed the entire project to failure. Who the hell came up with Qwikster? I hope they fired that person and everyone who agreed to go with it.
 
YBS1 said:
No it doesn't, just because this was the case with audio doesn't make it so with video. With audio you were extremely hard pressed to tell the difference between a properly encoded MP3 and the source media, this is not the case with video. Netflix streaming looks like crap compared to blu-ray, so until an amazing compression algorithm comes along and/or massive bandwidth increases along with the removal of data caps much of the public has comes along physical video media will remain firmly entrenched. I only use the crappy quality, limited selection streaming service for children's programming and for times when I'm without a physical disc.

Sent from my DROID BIONIC using Tapatalk
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This! Very much this!
 
slayer202 said:
intelligence of the average US voter
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Are you saying I'm not smart because I didn't want to pay for the service and then cancelled it? So the smart thing to do would have been to continue paying for something I didn't use? Do you even know why I cancelled? Look up my other posts (in other threads) about Netflix and get back to me. I'm voting with my dollars.

Nice job on not knowing what you're talking about.
 
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