For eVGA's step-up program, you get as much as you paid for it, less shipping and rebates (if your UPC is missing). For example, if you paid $120 for the card and there was a $20 rebate, you'd get $120 with the UPC on the box, and $100 without it, whether or not you got your rebate. I've never used the program, but I really did intend to (got a better deal selling my 7600GT, and ended up buying a 7900 GT separately). You do need all of the packaging from your card you want to step up from, but from what I've read, eVGA is pretty fast about getting things back to you, and even processing your old card. Hope that helped!