• We should now be fully online following an overnight outage. Apologies for any inconvenience, we do not expect there to be any further issues.

My uncle just called, looking to open up Krispy Kreme...

Page 2 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

TitanDiddly

Guest
Dec 8, 2003
12,696
1
0
Originally posted by: ajpa123
This thread is makin me hungry for Krispy Kreme.
It's about 15 minutes away.. in Cranston, RI .... I'm soooo tempted!

Where are you?
<---- Uxbridge
 

SSP

Lifer
Oct 11, 1999
17,727
0
0
My uncle and aunt just opened a subway franchise, and they are making a killing (its only couple of months old). I dont know what they had to do (I wouldnt ask them either way), but I was surprised how fast it became a sucess.
 

Wingznut

Elite Member
Dec 28, 1999
16,968
2
0
Originally posted by: WinkOsmosis
Why did he ask you?
Exactly.

So, this guy owns a restaraunt and is asking YOU for advice on opening another? Ummm... What exactly do you do for a living, LOLyourFace? Why would you be any more qualified to answer his questions than he is?

 

conjur

No Lifer
Jun 7, 2001
58,686
3
0
Damn hard to open one up.

People have tried to get a second one opened here for years. Ain't gonna happen.

:(
 

ajpa123

Platinum Member
Apr 19, 2003
2,401
1
0
Originally posted by: PhasmatisNox
Originally posted by: ajpa123
This thread is makin me hungry for Krispy Kreme.
It's about 15 minutes away.. in Cranston, RI .... I'm soooo tempted!

Where are you?
<---- Uxbridge

I'm in North Providence, about 3 miles away from Providence Place Mall.
 

NetGuySC

Golden Member
Nov 19, 1999
1,643
4
81


It costs more to open a Krispy Kreme than it does to open a McDonalds
Mainly for you must open more than one store and prove to have the capital available to open more than one store.
 

ajpa123

Platinum Member
Apr 19, 2003
2,401
1
0
I think you need to be worth several million to be a territory owner and need a lot of that worth to be liquid. Territories are very large, like entire states, so you need to be an already successful business person/entrepreneur to even be considered. If i find the info, i will post it.
 

ReiAyanami

Diamond Member
Sep 24, 2002
4,466
0
0
oh noes! unless krispy kreme comes out with a low carb donut, the atkins kraze shall konsume them!! ;)

[homer] mmmmm.... donuts [/homer]
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,484
8,345
126
Not gonna happen. KK corporate has bought out just about every private KK franchise save for roughly three of them.

KK corporate didn't fully recognize how profitable the stores really are and are trying to keep the profits in house instead of scooping up small royalties off of the franchises.

Even on the off chance that you actually had the money to buy into the franchise, you would still go through an interview of sorts to prove that you were competent enough to actually open and run a store. It is their name afterall on the line. They just won't give it away to people.

The 2 million mentioned is actually pretty low. With that you aren't even considering labor costs...you've got management and operations crew on the clock months before opening. Plus you have have a whole slew of other costs that aren't factored in - marketing costs, accounting & wholesale systems to account for everything. Accountants to balance everything. IT staff to support the equipment and software in the store and the accounting office. Then you have delivery trucks running $50,000 or more a piece plus the insurance on everything.

It is NOT a small or simple business contrary to what many people may think.

Hell, the actual production equipment just to make the donuts runs upwards of 700,000 just for the cheap ones!
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,484
8,345
126
The other problem (if you call it that) with signing on, is that you just don't sign on to do one store. You have to sign a multi-store agreement to put up a certain amount of stores (5-10) in a certain amount of time. Somewhere in the 5-7 year range if memory serves me right. If you don't put stores up fast enough, you pay penalties. And then, if you still don't put up stores fast enough you get your territory yanked from you. They either give it to someone else or corporate takes it and does it's own thing.
 

ajpa123

Platinum Member
Apr 19, 2003
2,401
1
0
Let us star-trek fans unite and start a Krispy Klingon chain of restaurants...LOL

we could sell gakh donuts... (little donut strips that look like worms).. kinda cool actually!............NOT
 

Freejack2

Diamond Member
Dec 31, 2000
7,751
8
91
They just opened a Krispy Kreme about a half hour away from where we live. Went there last night. The line at 1am was insane. We were in line for 15minutes. However, It's about $2 cheaper per dozen here than in NYC or Mohegan Sun.
I remember e-mailing them a couple of years ago asking if they could e-mail me a donut or tell me when they were planning to open a KK in this area.
 

TallBill

Lifer
Apr 29, 2001
46,017
62
91
I helped install equipment at a KK a few times, and the whole place is rediculous. Each glazed donut costs roughly 4 cents to make. Nice profit margin eh?
 

Rumpltzer

Diamond Member
Jun 7, 2003
4,815
33
91
A friend in Taiwan was asking about opening a franchise in Taiwan after having Kispy Kremes here in the States. The market there is still open. The requirements, though, are astounding.

Our franchisees must possess the capital sufficient to fund the development of the market. We currently grant franchises on an area development basis. Specifically, our area developers are required to build multiple stores (10 or more) in a market. The minimum net worth requirement is $30 million or $1,000,000 per store to be developed, whichever is greater. For instance, a 15-store market requires a minimum net worth of $30,000,000.
Krispy Kreme Asia

She decided against it. :D
 

PsychoAndy

Lifer
Dec 31, 2000
10,735
0
0
No way in hell.

1.) There's already a KK in Medford, by the Wellington T-stop on the Orange Line
2.) They're building a KK in the Pru
3.) Haverhill probably won't have a really high demand.
4.) Lots of capital involved and Mass probably has venture capitalists/businesspeople who have plans to develop already.

PS: to those who aren't living in mass/the greater new england area, krispy kremes are scarce, since it's mainly DD territory.
 

CTrain

Diamond Member
Sep 26, 2001
4,940
0
0
The key point to why KK are so profitable(which I just realized) is that they are not just a retail store, they are also the supplier for all the super makets, convience stores, etc......in the area. This is a hugh PLUS.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,484
8,345
126
Originally posted by: CTrain
The key point to why KK are so profitable(which I just realized) is that they are not just a retail store, they are also the supplier for all the super makets, convience stores, etc......in the area. This is a hugh PLUS.

For many locations, wholesale IS their profit. It's not unusual to see a store net 2/3 of it's profit from wholesale. Fundraising (church, school, organizations) sales are also lumped in with that too, and are growing rapidly.

KK is also rolling out a new DSD product that you will start seeing soon, if not already. They are longer shelf life products like small powder sugar cake donuts and donut holes that are good for a couple days instead of just one or two. You will buy them pre-packaged at a grocery store or gas station like you would a little debbie or hostess cup cake.