lol They sure did - while breathlessly discussing whether this particular piece of bullshit would be the one to destroy Trump's political viability. The mainstream media, like the rest of the Democrat Party, was totally outsmarted by Cheeto Jesus. I'm not saying that to gloat as he's obviously a very smart man and there's no shame in being outsmarted by a smarter person. But it's still amusing that even in defeat, you guys still aren't capable of understanding what happened.
I wouldn't call him smart. His strategy is as follows:
1. Lie about a promise/claim in a way that panders to stereotypical Republican fears (taxes, assumptions that government is always corrupt, non-whites, non-Christians, LGBT people), rationality and civil rights be damned.
2. When you are invariably proven to be lying, lie about having lied.
3. Repeat until you take office, then admit it was all a lie to get votes.
The distinction is that Trump was bold and overt about it where people like Ted Cruz are strategic, selective and covert. Trump 'broke' the press framework. The media acts on the assumption that politicians sometimes make a stab at telling the truth, and make token nods toward intellectual discourse, compassion and a respect for the laws of the country. Trump? He's genuinely annoyed that there are things like free speech rights (because it should be illegal to criticize him) and conflict-of-interest laws.
I do think the media played into Trump's hands by not immediately calling him out on his lies, and by feeding into his insatiable ego by covering every shock and outrage. But that doesn't mean Trump was smarter; they just didn't know how to handle his particular breed of stupid.