It's pushy, indeed. There is one thing, you should be aware of, before deciding to upgrade to Windows 10. It's the way they will collect and use your sensitive personal data, like passwords, e-mails, text messages, contact info and browser history through their new features like Cortana, OneDrive or Wi-Fi Sense. Not many people find time for reading service agreement or settings they accept. The easiest way is to open ShutUp 10, a free antispy tool that will help you choose only acceptable for you features and disable those, which compromise your privacy.