Sorry if this is taking things off-topic, but what does the Nortons toolbar do?
It's a gateway to Norton Safe Search, its official function is to provide a "safe" list of search results, but in reality it's even flakier than anti-virus normally is; it works on a blacklist of "known dodgy" (e.g. supplying malware) sites (so a "dodgy" site needs to be visited and reported as dodgy) which is great in supplying the impression of security (a nice big green tick next to a search result, must be safe, right?). However, many high-profile websites in the past have rented out advertising space to people who supplied adverts that exploit software flaws. A blacklist doesn't work very well against such a scenario whereby hundreds of thousands of users may be infected during say an eight hour window, then the offending ad is removed.
However, what a "safe search" system is best at achieving is to gather marketing data
on what users are searching for (or some sort of profitable deal between Symantec and Ask).
What makes Norton Safe Search truly worthy of ridicule though is their use of the Ask Search engine. For example, I just searched for "Microsoft Security Essentials" on Norton Search and out of the top four results on the page, I'd say at least two of those are scams, and the other two don't take you to the official site or download page for MSE:
http://nortonsafe.search.ask.com/web?q=microsoft%20security%20essentials&o=APN10504&geo=en_GB&prt=&ctype=&ver=&chn=&tpr=121
While Symantec would argue that only the links with their official seal of approval have been tested, the dodgy ones are the top search results on the page, and there's a reason why ads tend to come before the rest of the results. Google have cleaned up their act considerably in the last several months so that dodgy results don't appear above the official results.
Using it to search for "Adobe Flash Player" is even worse:
http://nortonsafe.search.ask.com/we...10504&ctype=&chn=&ver=&tpr=2&ts=1436618577698
The official download link is the EIGHTH link down, and I wouldn't click on the fourth link down (labelled "abode flash player" [sic]) if you paid me!
My $0.02