That is the biggest GT 1030 made so far. (Full size dual slot and dual fans....all this for a 30W GPU)
Those two fans are probably a non-insignificant portion of the wattage that that GPU draws. Or at least, I wouldn't be too surprised that would be the case.
I think that that card is mostly for marketing reasons; bigger == better, some people don't buy anything less than dual-fan cards, etc.
Strangely, that card probably has better cooling, than my 225W max TDP HIS HD 7950 3GB card(s) that I sold to a fellow AT'er for cheap. The HIS cards only had a single fan.
Edit: Still, if that dual-fan card was cheap enough, and I had enough room in the PC, I'd probably buy it. I had good luck with my dual-fan Gigabyte Windforce GTX 460 1GB cards; when one fan started failing, the other one took up the slack. Then again, it would be nice if fans lasted longer than three years on a video card.
My current gaming-class card is an XFX RX 470 4GB model, with "hard-swap fans", which should make it easier to replace the fans in the future, should they fail.