True, it also seems like a preemptive pile of BS to help defend them against the truth that the PS4 is simply a more powerful unit.
I agree with you.With so many similarities between the two systems, it's so easy to objectively argue "PS4 is better" thanks to the faster memory and beefier GPU. Microsoft can try to argue that thing about the "eDSRAM or whatever kinda is better, maybe." People like me who don't know enough about hardware don't really understand, but it smells like BS. However, I don't think it's *that* rare for mainstream gamers to see and understand the benefits just by looking at the system specs.
If average consumers start to think of the PS4 as more powerful, Microsoft can pretend that the xbox's real power is in cloud computing. I bet they'll have a live tech demo at E3 this year or next to show off some crazy graphics using the cloud computation thing, but I doubt it will really matter, if at all, in most games.
...but, TBH, I think maybe Microsoft will just advertise Kinect like crazy, and continue to buy game studios for more 1st party games. I hate the later, it seems like such an unfair way to compete. Imagine: "You want to play GTA 6 or Modern Warfare 5? We just bought exclusivity for three years!" Sony will not win if they fight microsoft with an appeal to the average gamer (I think they realized this). I hope they focus all of their efforts on "hardcore" console gamers (whatever that mean) and hope that enough of their mainstream gaming friends follow their lead. I think it's unrealistic to expect Sony to beat Microsoft, but I think perhaps Sony can stay strong as the brand for the nerdier, smaller gamer crowd, while microsoft wins over the whole family, Wii style.