Menu's 'Golden Triangle' = High profit dishes for restaurant

[JEDI]

9 Restaurant Menu Design Tips That Will Help You Boost Profits

Improve your restaurant's menu design to sell more of your most profitable dishes, remove unprofitable dishes, and boost your profits from 10 to 15%.

www.touchbistro.com

The Golden Triangle is the area of your menu that customers read first. You’ll want to display high-margin items (such as your stars and puzzles) in your Golden Triangle.

But where exactly is the Golden Triangle on your menu?

Aaron Allen – restaurant consultant and expert on the psychology of menu design – says that, “When we look at a menu, our eyes typically move to the middle first, before traveling to the top right corner, and then, finally, to the top left.”


aka Top middle

 

[Captante]

It took a "study" by a "restaurant consultant" to figure out people are most likely to look at the top-center of a menu first?

Somebody actually spent time/money on this?

 

[FelixDeCat]

So next time I am at a restaurant I will simply order one Golden Triangle to go.

That should run about $345.

 

[K1052]

Then Cheesecake Factory plops you down with a spiral bound tome the thickness of War and Peace.

 

[zinfamous]

Weird. That's not what I call the Golden Triangle.

 

[JEDI]

Then Cheesecake Factory plops you down with a spiral bound tome the thickness of War and Peace.

here u go:

5 Clever Ways to Save Money at the Cheesecake Factory, According to a Former Server

Insider tips for your next outing.

money.com

 

[ponyo]

No one does everything well. So if I see lot of items on the menu, I know the restaurant/food will likely disappoint. More restaurants need to chop off like 80-90% of the menu items and only concentrate on few dishes. Easier for the restaurant, easier for the customer, and results in better tasting fresher food. That's what I love about restaurants in Asia. They specialize and try to do few dishes right.

 

[JM Aggie08]

Then Cheesecake Factory plops you down with a spiral bound tome the thickness of War and Peace.

Being a line cook at CF must be an absolute nightmare.

 

[Zorba]

No one does everything well. So if I see lot of items on the menu, I know the restaurant/food will likely disappoint. More restaurants need to chop off like 80-90% of the menu items and only concentrate on few dishes. Easier for the restaurant, easier for the customer, and results in better tasting fresher food. That's what I love about restaurants in Asia. They specialize and try to do few dishes right.

Meanwhile, Chinese restaurants in the US have 100 line items on their menus.

 

[brianmanahan]

and that's news you can use.

back to you, leslie.

 

[ultimatebob]

Meanwhile, Chinese restaurants in the US have 100 line items on their menus.

That's a bit different, though. They basically have 12 ingredients and 4 different sauces. From there, they have about 100 different ways of mixing them into different dishes.

 

[Stiff Clamp]

Thank you, Brian!

Next up on nine news at five, a Bradenton family perishes in a tragic boating accident. Is the Bermuda Triangle up to its old tricks?
Stick around, we'll be right back.
♫ ♪ ♪

 

[DAPUNISHER]

Thank you, Brian!

Next up on nine news at five, a Bradenton family perishes in a tragic boating accident. Is the Bermuda Triangle up to its old tricks?
Stick around, we'll be right back.
♫ ♪ ♪

Wrong coast silly.

 

[snoopy7548]

WTF is a Coconut BLT Sandwich? Furthermore, WTF is "coconut bacon"?

 

[nakedfrog]

WTF is a Coconut BLT Sandwich? Furthermore, WTF is "coconut bacon"?

View attachment 59931

I had to look it up, sounds like basically a variation on candied bacon.

 

[sdifox]

It took a "study" by a "restaurant consultant" to figure out people are most likely to look at the top-center of a menu first?

Somebody actually spent time/money on this?

Dogbert Brown Ring of Excellence.

 

[sdifox]

That's a bit different, though. They basically have 12 ingredients and 4 different sauces. From there, they have about 100 different ways of mixing them into different dishes.

Eh?

 

[snoopy7548]

Eh?

I think he's saying they basically have 12 ingredients and 4 different sauces. From there, they have about 100 different ways of mixing them into different dishes.

 

[sdifox]

I think he's saying they basically have 12 ingredients and 4 different sauces. From there, they have about 100 different ways of mixing them into different dishes.

That's like saying French cooking has one ingredient, butter ...

 

[ultimatebob]

Eh?

Your typical Chinese menu has basically 8-10 preparations of food, just with different proteins.

The only real difference between the chicken lo mein, pork lo mein, shrimp lo mein, beef lo mein, and veggie lo mein (for example) is one ingredient. They're already using that same chicken, pork, shrimp, beef, and veggies for various stirfrys.

So, you basically end up with the same (roughly) 12 ingredients, just mixed with different sauces and served over rice.

 

[sdifox]

Your typical Chinese menu has basically 8-10 preparations of food, just with different proteins.

The only real difference between the chicken lo mein, pork lo mein, shrimp lo mein, beef lo mein, and veggie lo mein (for example) is one ingredient. They're already using that same chicken, pork, shrimp, beef, and veggies for various stirfrys.

So, you basically end up with the same (roughly) 12 ingredients, just mixed with different sauces and served over rice.

Is there any cuisine that cannot be described that way?

 

[snoopy7548]

Is there any cuisine that cannot be described that way?

Pizza.

 

[sdifox]

Pizza.

you pick the proteins and veggies, plop some sauce and stick in oven.

 

[ultimatebob]

you pick the proteins and veggies, plop some sauce and stick in oven.

Right, but Pizza is even easier because there really only is one preparation for it. It usually goes on a slab of dough... unless you're going to one of those fancy places that makes calzones. Then it goes in a folded slab of dough

 

[sactoking]

Is there any cuisine that cannot be described that way?

I mean, go to an "American" restaurant. Hamburger, pizza, Mac n cheese, corn dog. They share very few ingredients. They all use a different appliance for cooking. Very inefficient.