People still need to try to keep in mind that processors that aren't being used are going to be turned off anyway. I could build a 10,000 core processor that doesn't use any more power than a quad core if those extra cores are never used.
With BIG.little we're going to see a lot of experimentation over the next few years and I think it will take some time before we see usage patterns and how specific setups function. All of these setups have their pros and cons.
If a company wants to try putting out a 10 core processor -- why not? It's only costing them on silicone budget; you're not paying extra for a phone with extra cores. If the software is build correctly, it's still going to work pretty well.
And I have the Snapdragon 800 Note 3. You'd be surprised at how often the phone uses all 4 cores and how laggy it is when I force it to 2 core mode to save battery. Any sort of multitasking, especially involving Chrome (that being the memory hog that it is) will plug in all 4 cores quite easily. If you think that quad core in your phone isn't cool, root and disable two of the cores and you'll see what it's like