Hmm... at first I thought, what a genius idea this company came up with -- with the way people get addicted to MMORPGs, they will easily become trillionaires by selling virtual money they can just create.
But then, I realized that actually they are going to go into severe debt. EVERY MMORPG I have seen suffers from severe hyperinflation. As a character levels up, they become more powerful exponentially. Drops from low level critters can't possibly be valuable to high level characters because they can rip through tons of them like nothing. So the value of the stuff you get hunting/mining/whatever obtainable with more powerful characters must be proportionally higher. Also, new content added to the game invariably yields more powerful items than the old content, as an incentive for people to go explore it.
During the first week of Dark Age of Camelot, for example, while everyone's character was still low level, money was selling on E-bay at the rate of 1 gold piece = $2. Now it's roughly $2 per platinum piece (1 platinum = 1000 gold).
This new game will likely have similar hyperinflation, which means that characters will soon have millions of Project Enthropia dollars, which will present a big problem when they try to sell them back to the company.