lol, well i wouldn't say i "get all worked up over it" by any means. it is simply that i have seen the firegl cards and it is a rather pleasant shade of green; furthermore, i was under the assumption that all the "built by ati" radeons were red. on a side note, i tend to play around with my hardware configuration quite a bit and i still can't help but be impressed with the beautiful blue color of my gigabyte motherboard. while color of the pcb plays absolutely no role in my purchasing decisions i see no harm appreciating the novelty of such things.