PowerEngineer
Diamond Member
I'm a bit surprised by the people who believe Ford (and other SUV makers) bear no responsibility for the safety of the vehicles they sell. It's pretty clear that manufacturers have to make trade-offs between vehicle cost and safety while designing their vehicles, and that their decisions are seldom made evident to the buying public in their massive advertizing efforts. There has to be some way to hold them accountable for the decisions they make.
If they had made it clear that these vehicles required more skillful or conservative driving, then I would not fault them. They chose instead to said nothing to correct the general public's implicit assumption that SUV's were the driving equivalent of a car.
Here are some facts from a past Frontline on SUV's:
Like many jury awards, the amount seems quite excessive. But that certainly doesn't mean that Ford is blameless!
If they had made it clear that these vehicles required more skillful or conservative driving, then I would not fault them. They chose instead to said nothing to correct the general public's implicit assumption that SUV's were the driving equivalent of a car.
Here are some facts from a past Frontline on SUV's:
There will be an estimated 70,000 SUV rollovers in 2002, in which it's estimated 2000 people will die.
In the 10-year period during which Ford-Firestone related rollovers caused some 300 deaths, more than 12,000 people -- 40 times as many -- died in SUV rollover crashes unrelated to tire failure.
A Ford Explorer is 16 times as likely as the typical family car to kill occupants of another vehicle in a crash.
1 out of 4 new vehicles sold in the U.S. is an SUV, making it the most popular type of vehicle in America. The Ford Explorer is the most popular SUV in the world.
Like many jury awards, the amount seems quite excessive. But that certainly doesn't mean that Ford is blameless!