I like it and think it compares pretty darn well against other large sedans. It's definitely a better looking car than the previous Taurus.
Also, why are people throwing around numbers like $40k? It's MSRP starts at $25k and you can most likely get it for less than that right now. Sure, if you want the SHO with all the bells and whistles it will start getting awfully close to $40k but honestly for its specs and features it's still a competitive price. I think that it's partially the fact that its a Ford and people aren't used to thinking about a Ford that competes in this market segment (large, powerful and pretty nice interior). Honestly even with the past history for the Taurus SHO I'm a bit surprised that they didn't make it as a Lincoln just so that people weren't saying "$40k for a Taurus?"
Why would someone spend $40,000 on a ford? :\
I like fords but in the $10 - $25,000 range
They did..................... the car is basically identical to the Lincoln MKS.
on ATOT we're all millionaires so we wouldn't bother getting a taurus if we're not getting the SHO.
and an ecoboost MKS is nearly 50K msrp. save 10 grand and get 10 more horsepowers? sounds like a deal to me. you could almost buy a fiesta with the savings and have yourself a city car.

 
				
		