Ironman to rescue HTC?

[lopri]

Coming attraction on Youtube.

The Arrival. #HTChange

I like Downey and think he's adorable. (unlike Seth Logan whom I can barely stand on screen) But I am not sure about this 15 sec intro. Hopefully the real footage will be more impactful and fun.

At least critics got what they wanted, I suppose? HTC is taking marketing seriously! Downey is a popular figure and undoubtedly expensive for hire. (I won't even venture to guess $$$$..)

 

[vshah]

i read news reports saying something like 10 or 15 million

 

[lopri]

Sigh. Life is so unfair.

 

[jiffylube1024]

I hope to god this has a better happy ending than the Microsoft/Jerry Seinfeld pairing:
http://www.youtube.com/watch?v=11NOblvuEpU

HTC should just show their damn product more in ads, not go for gimmicks like Iron Man. The HTC One is a beautiful device, but so many people still don't know about it!

 

[Daniel Jones]

What i have read that he is charging $12 M for the campaign, the amount HTC spent last year (2012) for marketing.

HTC will spend a total of $1 Billion on marking campaign this year.

Since smartphones is the only domain of their earning this campaign means everything for the Taiwanese company.