I'm not sure it's the "standard home user" that's really purchasing these at this point, anyway.
That said, I'm sure your point still stands. Most people may not realize the difference in speed.
However, I think it's safe to say the Intels are much more reliable units and the number of controller issues on the Intel units is significantly lower. That's not to say it's not a good deal or worth it to try the Kingtsons. It does need to be stated, however, and why I'd likely choose Intel over Kingston in this case.