It certainly is when it is not understood. Did you read the whole thread?
I'm not sure what you're even responding to?
How Intel is handling this mess. I thought it obvious, but here we are.
Certainly Intel's weathered bigger issues than this. And more recently than the Xbox 360 even (no clue why you even brought that up).
Again I thought it was obvious. I explicitly used it as a good example of how to handle defective products with your customers. I have also wrote about Intel's impressive legal teams, when it comes to court cases, multiple times in this thread. However, I did not address the contra revenue or other losses in the past. They are no longer in the position they were in back then either, so it would hurt more now than then. But again, if you have read the whole thread you know I don't think this is going to be all that bad for them financially. Any expense like this is unwelcome of course.
I actually wouldn't be surprised if this costs Intel more than a billion,
I speculated it won't get anywhere near what it cost MS, not even in unadjusted dollars. Which an inflation calculator says a billion is over 1.5 billion now. My reasoning is that if they had to replace a million CPUs, which is probably far too high an estimate, it would not cost nearly a billion. And my contention, as I have written pages back, is that they will never payout anywhere near whatever judgement might be made against them. They are still stringing out a penalty from 20yrs ago, links are again, pages back.
specially if it means they have to adjust their future products because something tells me Intel pushing their chips to the absolute limits just to be competitive is not going to stop all of a sudden. It seems to be getting worse, if anything.
I posited along similar lines pages back. If they need to dial it up to 11 again to compete, they will do it without hesitation. Only a large judgement where they actually had to payout might give them pause. And as I wrote pages back,

that is highly unlikely to happen.