If they're right about the improvements at 1.0V then we're going to have some nice quad core notebooks that last all day. Hopefully this iteration will mark the first celeron/pentium quad.
22nm xtor's and IB do nothing to address the other 75% of the power consumption of a mobile product - the LCD, the drives, the ram, the remaining chipset and components on the mobo.
Intel is doing their part, but they aren't the sole limiting factor in getting to 12+ hrs of usable mobile compute time.
I don't know the current efficiency of LCD screens, but they may be at their practical limit.