Hulk
Diamond Member
- Oct 9, 1999
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That has nothing to do with it. For AMD it was the right way to go. If the BoD didn't hire CEOs laser focused on nothing but "moolah" and/or they had a semi competent CEO Intel wouldn't be in the trouble they are in today.
Paul Otellini did a decent job considering his background but overall he still fell into that same trap(The famous passage of declining iPhone/iPad chip production come into mind).
Otellini should have prepped Gelsinger for the next CEO rather than firing him over the Larrabbee debacle. Yes, people make mistakes unfortunately. Larrabbee failure was big but not something that would break the company.
"Pride is before the fall"
They had the best times with 22nm before they screwed up on 14nm. I don't know how many remember that? Because the 10nm delay completely overshadowed 14nm failures and delays. That's why Broadwell got a shoddy launch.
14nm also started the crazy focus on DensityTM, the definition of where the MTr/mm2 metric is used as epeen competition but was useless for the Core chips as it never got the scaling benefit anyway.
Then they decided to DOUBLE DOWN on the DensityTM with 10nm.
I think the density focus had *some* merit but they went all the way. Traditionally Intel transistors were slightly less dense than TSMC but was much more performant. Then they decided it wasn't enough. The density focus benefitted GPUs and the E core chips but they should have weighed the options more carefully. Something a competent management team would have done, so you don't bet the whole farm.
Broadwell process issues was a foreshadowing of 10nm. I still wonder if the reason we never really saw a widespread Broadwell desktop release was due to 14nm issues.