He kind of wiggled his way into the Intel blanket during the Intel-AMD collaboration for Kaby Lake G. I think his pitch went like this:
"So I see that you payin' millions to AMD to use their GPU tech. I'm the brains behind that tech. Just hire me and I'll make you billions. All I ask for in return is peanuts compared to what you will make eventually. (in his mind, the thought continued, "eventually as in, FAR, FAR, FARRRRRR into the future, enough to help my coming generations live off the dough I make while promising great things to these buffoons.)"
And he sunk billions of investor money into the GPU sinkhole. Thankfully, the hole wasn't big enough so some of that money made its way into a product that finally launched. Kudos to him for not making that hole larger. Thank you, Raja Koduri. We owe you.