Intel will have the process advantage (as in they haven't really exercised it on Atom yet) and the process advantage helps power consumption more than it does switching performance. At least in theory. It also helps performance by giving more area, though (which is why tocks have room to grow over ticks, which don't tend to utilize much of the newly available die space)
But the improvements from the process advantages aren't as good as they used to be..
But the improvements from the process advantages aren't as good as they used to be..