definatly rub their faces in it, that should work. unfortunatly, i don't think our dog is going to learn so fast, because every time she wizzes on the floor, my mom just cleans it up and says "no" in a forgiving voice. I keep telling her to rub the dogs face in it and "spank" the dog (lightly, for you animal rights people), but she just wont do it. She cleans it while the dog stands right nest to her too, but i didn't know that that would be a problem. when you think about it, it makes sense, though. our dog is an ulra miurature doxhunt (sp?). Our cat is about twice the size of the dog.