Originally posted by: senseamp
Originally posted by: sniperruff
nobody in their right mind would buy a car that was branded airport rentals a few years ago for $45k.
and senseamp: IMO a company's car lineup does not exactly correlate to its stock market performance. i am pretty sure nissan took a sizable market share in the entry mid-size sedan market with the altima, and in the entry lux-sedan with the G35/37, and you can see how it stacks up with the big boys for the past 5 years:
http://www.google.com/finance?...&q=NASDAQ:NSANY&ntsp=0
Over long term it does correlate though. Ultimately, you are paying for the profit stream, and they are making money by selling cars in their lineup. I think competition is such that it's going to be hard to make money making bland generic cars like Toyota is doing. Before, everyone else's quality was pretty much junk, so it was easy to command a premium for simply having high quality. But now most cars have pretty good quality, plus these Koreans can turn around on a dime and come up with a reliable and exciting lineup in a few short years. There may be high volumes in bland cars, and it may well be what American consumer wants, but it's going to be hard to make a profit in them if everyone's product is relatively similar. Cars that are going to make money are going to be more niche ones where the buyer wants that specific car. Mini is prime example. Toyota's one car in that category is Prius, but even that is going to see more competition in the future.