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Massive amounts of money spent advertising. High pressure sales tactics. And He still hasn't closed the deal. Tonights add will be more of the same. The SOB running around everywhere telling americans what they need, and not once asking them what they want. CAN HE CLOSE THE DEAL. I DON'T THINK SO.
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What Barack Obama needs to do to close the deal
Three Democratic operatives offer advice for how the candidate should spend the final week.
Editor's note: Listen to a podcast of this conversation here.
By Thomas Schaller
Pages 1 2 3 4 S S S RSS Print Email
Read more: Al Gore, John McCain, Politics, News, John Kerry, Barack Obama, 2008 election, Salon Conversations
AP Photo/Judy Dehaas
Listen to the roundtable with Thomas Shaller and Kenneth Baer, Steve McMahon, and Laurie Moskowitz
Subscribe: iTunes RSS
Oct. 28, 2008 | It's crunch time. There's only a week to go in this seemingly interminable 2008 presidential election. The consensus from the national polls is that Democrat Barack Obama enjoys a lead in the mid-to-high single digits and he looks to be strong in key battleground states as well. Obama's lead at this late stage contrasts starkly with the position in which Al Gore and John Kerry found themselves, respectively, during the closing week of the 2000 and 2004 elections. Though many superstitious Democrats around the country refuse to let the thought even enter their minds, much less pass from their lips, the truth is that the 2008 presidential election is, at this point, Barack Obama's to lose. That said, today we ask a very simple question: What should Obama and his campaign do now to close out his presidential bid?
Joining us to impart their advice and analysis are three Democrats who have advised presidents and presidential candidates. Kenneth Baer, a former senior speechwriter for Vice President Al Gore, is the co-founder and co-editor of the progressive quarterly Democracy: A Journal of Ideas. He is also the head of Baer Communications, a Democratic speechwriting and policy-consulting firm. Democratic strategist and media consultant Steve McMahon is a partner in the firm McMahon, Squier and Lapp. A former aide to Sen. Ted Kennedy, McMahon has worked as a strategist and consultant on three presidential campaigns, most notably Vermont Gov. Howard Dean's 2004 presidential campaign and, later, Dean's successful race for Democratic National Committee chairman. Laurie Moskowitz is founder and principal of Fieldworks, a firm that specializes in voter contact and ground mobilization. In 2000, she directed the Democratic National Committee's national field effort that helped produce Al Gore's national popular vote victory.
Tom Schaller: We are a week away from the election. Obama seems to have a lead of 5 to 7 points, depending on which polls you look at. I'd like to open the conversation by asking what the key priorities of the Obama campaign, or really any presidential campaign with that kind of lead and a few precious days to go, should be.
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Kenneth Baer: I think right now it's not to become complacent. This campaign, more so than other campaigns, has generated a huge amount of excitement. Look at it like potential energy. The trick is to convert that potential energy to real energy on Election Day. You just can't get people saying, "My vote is not going to matter, Obama is up 10 points, I don't need to go out and vote. It's cold out, it's rainy." [You can't have] staff people who are like, "I don't need to work that hard, we're going to win this anyway." Just really keeping motivated, that's the big challenge.
Steve McMahon: Obama's got a great lead on paper. There are an enormous number of new voters, which were all pretty much signed up by the Obama campaign. So he has the opportunity to expand his lead even further. But if he gets complacent at all, it's dangerous. The best thing to do when you're winning is to keep doing what you're doing because that's the reason you're winning. He needs to be aggressive, he needs to continue to draw out the distinctions between himself and McCain. He needs to continue making people comfortable with the notion of Barack Obama as president of the United States and I think he's done a really good job doing that to this point. As the McCain campaign reaches into the toolbox and discovers they've got nothing left to throw but the kitchen sink, it's important for Obama to stay on his game and not be distracted.
Schaller: Laurie Moskowitz, I assume the one group in a campaign that's definitely not ramping things down at this point is the field crowd, the get-out-the-vote people. They're just going into high gear, right?
Laurie Moskowitz: Yeah, the field group is basically staying up all night, putting their organization together. And that's what it comes down to at this stretch, is having the organization that can turn all these new voters out, that can find these people on Election Day. To make sure all the people who have already voted are taken off the rolls so that we can marshal resources and make sure that we have targeted lists on Election Day and that it all comes together in one sort of final orchestration that makes it all work.
Schaller: There was a lot of criticism of John Kerry four years ago that he didn't tell us what the national message was until a week after the campaign. It was apparently something called JHOS -- jobs, healthcare, opportunities, security. But people criticized him for not articulating that properly during the campaign. And then of course there was the Osama bin Laden video. What kind of message do you want to deliver in the last week?
Baer: I think this is something where for a Democrat who has been involved in campaigns in 2000 and 2004, we're in a strange situation where we have a candidate who started his campaign with a message and has kept that message consistently for the entire length of this campaign. Everyone knows what Barack Obama's about, it's about the change we need. That message has been fleshed out a bit over time, but it's basically been the same thing. And it's working. It's a man and a message and a moment all coming together. The advice to the Obama campaign is continue what you're doing. One of the more important components to that is to make sure that the campaign continues to be on the offense. For the last two weeks, the Obama campaign needs to be setting the terms of the debate and not John McCain, and it has to be proactive, not reactive.
McMahon: To my way of thinking, the JHOS, or whatever it was, wasn't really a message at all. What it was was a series of issues and issue positions that didn't really ladder up to anything that was clear to voters. I think what the Obama campaign has done so well is what, frankly, Republicans usually do well, which is they've set a frame for Barack Obama's campaign and for what he represents and everything that they do ladders up to and reinforces that frame. And the frame, as Ken pointed out, is change we need. And it's very, very clear to people that Barack Obama wants to take the country in a new direction. And it's very clear that he wants to take it in a direction that is fundamentally different than the direction the president has taken us on. And it's also pretty clear because they've set a frame for John McCain early in this race that they've stuck to very, very religiously and that is he's John McSame. He's going to just give us four more years of George Bush.
If you look at the polling numbers, that frame has stuck on John McCain. That's really what he's struggling with and the fact that he's now trying to carry around Sarah Palin, who after initially looking like perhaps it might be an interesting choice that could change the dynamic of the race, turns out to have been a reckless and dangerous and erratic choice that people have figured out. They're now wondering what kind of judgment John McCain has.
Link
What Barack Obama needs to do to close the deal
Three Democratic operatives offer advice for how the candidate should spend the final week.
Editor's note: Listen to a podcast of this conversation here.
By Thomas Schaller
Pages 1 2 3 4 S S S RSS Print Email
Read more: Al Gore, John McCain, Politics, News, John Kerry, Barack Obama, 2008 election, Salon Conversations
AP Photo/Judy Dehaas
Listen to the roundtable with Thomas Shaller and Kenneth Baer, Steve McMahon, and Laurie Moskowitz
Subscribe: iTunes RSS
Oct. 28, 2008 | It's crunch time. There's only a week to go in this seemingly interminable 2008 presidential election. The consensus from the national polls is that Democrat Barack Obama enjoys a lead in the mid-to-high single digits and he looks to be strong in key battleground states as well. Obama's lead at this late stage contrasts starkly with the position in which Al Gore and John Kerry found themselves, respectively, during the closing week of the 2000 and 2004 elections. Though many superstitious Democrats around the country refuse to let the thought even enter their minds, much less pass from their lips, the truth is that the 2008 presidential election is, at this point, Barack Obama's to lose. That said, today we ask a very simple question: What should Obama and his campaign do now to close out his presidential bid?
Joining us to impart their advice and analysis are three Democrats who have advised presidents and presidential candidates. Kenneth Baer, a former senior speechwriter for Vice President Al Gore, is the co-founder and co-editor of the progressive quarterly Democracy: A Journal of Ideas. He is also the head of Baer Communications, a Democratic speechwriting and policy-consulting firm. Democratic strategist and media consultant Steve McMahon is a partner in the firm McMahon, Squier and Lapp. A former aide to Sen. Ted Kennedy, McMahon has worked as a strategist and consultant on three presidential campaigns, most notably Vermont Gov. Howard Dean's 2004 presidential campaign and, later, Dean's successful race for Democratic National Committee chairman. Laurie Moskowitz is founder and principal of Fieldworks, a firm that specializes in voter contact and ground mobilization. In 2000, she directed the Democratic National Committee's national field effort that helped produce Al Gore's national popular vote victory.
Tom Schaller: We are a week away from the election. Obama seems to have a lead of 5 to 7 points, depending on which polls you look at. I'd like to open the conversation by asking what the key priorities of the Obama campaign, or really any presidential campaign with that kind of lead and a few precious days to go, should be.
Enjoy this story?
Buzz up!More Buzz up!
Digg
StumbleUpon
Kenneth Baer: I think right now it's not to become complacent. This campaign, more so than other campaigns, has generated a huge amount of excitement. Look at it like potential energy. The trick is to convert that potential energy to real energy on Election Day. You just can't get people saying, "My vote is not going to matter, Obama is up 10 points, I don't need to go out and vote. It's cold out, it's rainy." [You can't have] staff people who are like, "I don't need to work that hard, we're going to win this anyway." Just really keeping motivated, that's the big challenge.
Steve McMahon: Obama's got a great lead on paper. There are an enormous number of new voters, which were all pretty much signed up by the Obama campaign. So he has the opportunity to expand his lead even further. But if he gets complacent at all, it's dangerous. The best thing to do when you're winning is to keep doing what you're doing because that's the reason you're winning. He needs to be aggressive, he needs to continue to draw out the distinctions between himself and McCain. He needs to continue making people comfortable with the notion of Barack Obama as president of the United States and I think he's done a really good job doing that to this point. As the McCain campaign reaches into the toolbox and discovers they've got nothing left to throw but the kitchen sink, it's important for Obama to stay on his game and not be distracted.
Schaller: Laurie Moskowitz, I assume the one group in a campaign that's definitely not ramping things down at this point is the field crowd, the get-out-the-vote people. They're just going into high gear, right?
Laurie Moskowitz: Yeah, the field group is basically staying up all night, putting their organization together. And that's what it comes down to at this stretch, is having the organization that can turn all these new voters out, that can find these people on Election Day. To make sure all the people who have already voted are taken off the rolls so that we can marshal resources and make sure that we have targeted lists on Election Day and that it all comes together in one sort of final orchestration that makes it all work.
Schaller: There was a lot of criticism of John Kerry four years ago that he didn't tell us what the national message was until a week after the campaign. It was apparently something called JHOS -- jobs, healthcare, opportunities, security. But people criticized him for not articulating that properly during the campaign. And then of course there was the Osama bin Laden video. What kind of message do you want to deliver in the last week?
Baer: I think this is something where for a Democrat who has been involved in campaigns in 2000 and 2004, we're in a strange situation where we have a candidate who started his campaign with a message and has kept that message consistently for the entire length of this campaign. Everyone knows what Barack Obama's about, it's about the change we need. That message has been fleshed out a bit over time, but it's basically been the same thing. And it's working. It's a man and a message and a moment all coming together. The advice to the Obama campaign is continue what you're doing. One of the more important components to that is to make sure that the campaign continues to be on the offense. For the last two weeks, the Obama campaign needs to be setting the terms of the debate and not John McCain, and it has to be proactive, not reactive.
McMahon: To my way of thinking, the JHOS, or whatever it was, wasn't really a message at all. What it was was a series of issues and issue positions that didn't really ladder up to anything that was clear to voters. I think what the Obama campaign has done so well is what, frankly, Republicans usually do well, which is they've set a frame for Barack Obama's campaign and for what he represents and everything that they do ladders up to and reinforces that frame. And the frame, as Ken pointed out, is change we need. And it's very, very clear to people that Barack Obama wants to take the country in a new direction. And it's very clear that he wants to take it in a direction that is fundamentally different than the direction the president has taken us on. And it's also pretty clear because they've set a frame for John McCain early in this race that they've stuck to very, very religiously and that is he's John McSame. He's going to just give us four more years of George Bush.
If you look at the polling numbers, that frame has stuck on John McCain. That's really what he's struggling with and the fact that he's now trying to carry around Sarah Palin, who after initially looking like perhaps it might be an interesting choice that could change the dynamic of the race, turns out to have been a reckless and dangerous and erratic choice that people have figured out. They're now wondering what kind of judgment John McCain has.
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