As much as I think Gayner is a troll, I'm on his side in this case. Putting cereal instead of peanut butter (or whatever) in the same sized container (no bigger than 5"x5"x5") isn't going to make a significant effect on the velocity when we're talking 30 feet. He never said mass is irrelevant either. You extrapolated that on your own.
He rolled his eyes when I mentioned weight and fought hard against me. I don't think that is extrapolating too much. But, since you too disagree with me, I figured I might as well do some actual calculations. I will make a couple of assumptions, feel free to adjust the assumptions as you see fit and redo my math.
I will assume the box is a 5" cube. I use this 5" cube since Gaynor was worried about the box flipping around and a cube will reduce the flipping around vs a different shape. Although, a 5" cube is basically what I recommended to begin with. I said to use the 5" x 5" area for falling, add in the height of the cereal (or other padding) and the height of the egg (which must be verticle due to the rules) and some air space above it and the height is right around 5".
I will assume the air is still, at atmospheric pressure, and roughly room temperature. Density is then ~1.2 kg/m^3.
I will assume that the cube is dropped with a point towards the ground. This will minimize the drag coefficient and thus minimize the box from flipping around. It will also maximize the amount of padding that can go between the egg and the ground. The area of drag is then ~50 in^2 and a drag coefficient of a cube at and angle is 0.8.
I will assume an egg of 50 g weight, that is a slightly small egg, but certainly not a tiny egg. I will assume a cardboard box of 57.6 g, since that is based on the mass of a typical 5" cubed cardboard box.
I will assume cereal of a density of 0.09 g/cm^3 (rice krispies) vs peanut butter with a density of 0.76 g/cm^3. I use peanut butter as a comparison since you specifically mentioned it. The comparison would be far worse with a denser packing since even peanut butter isn't very dense.
I also assumed a 5" cube volume with 80% packaging material for a total of 100 in^3 of packing material weight. (I didn't bother to add the weight of the air in the box).
I will assume wikipedia is correct in its
drag formula for the velocity of a falling object.
Results:
Cereal + egg + box mass = 250 g.
The box with cereal lands in 1.497 s, with a velocity of 10.4 m/s, and a kinetic energy of 13.4 J.
Peanut butter + egg + box mass = 1348 g.
The box with peanut butter lands in 1.390 s, with a velocity of 12.7 m/s, and a kinetic energy of 109.0 J.
So, the box with peanut butter would have 8 times more kinetic energy to dissapate than the box with rice krispies due to its 5x heavier mass and 23% higher impact velocity. To me, 8 times the kinetic energy is a significant difference. Do you disagree?
Of course, I'm not knowledgeable enough to know if peanut butter can handle the 8x kinetic energy better than rice krispies with 1x the kinetic energy.
Edit: fixed a typo in the numbers, but my point was the same.