lets be fair here, what is apple to apple anyway?
AMD thinks apple to apple is 6870 vs 4601G, and who is comparing that?
Batmen disable AA on ATi card, where is the apple?
6870 consumes half of the power than 470, what is the apple?
the standards are made for the end-users and developers, thats whats important.
I compare the finished product, not what it takes to achieve that finished product.
If AMD is lowering IQ (not proven yet, I have a feeling we will see articles on this in the coming days to either prove or dispell) in order to appear faster in benchmarks, then we are not getting an "apples to apples" comparison.