I'm in the US, I'm actually looking at NEC EA244UHD and the NEC PA272W. I prefer NEC, when first built my pc a few years ago, I spent a lot on everything but the display, and now it's time to upgrade the display. I'm running the GTX260, that's another factor too. I'm not too keen on getting a new gpu, I'm thinking the existing one should be able to take on the 27", if I get the UHD, I may pick up a cheap gpu, under $250. Again, the only game I play is GTA, so I don't need high refresh rate. Not sure if the pixel density difference is huge and noticeable between the two resolutions? I'm running win7 and don't plan to update OS anytime soon, next OS update will be a new build hopefully in about 4-5 yrs